Supercharge Your Marketing with Strategic Marketing 3.0

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Doing More

with Less

Supercharge Your Marketing

Strategic Marketing 3.0

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Marketing shouldn’t create

frustration

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“Half the money I spend on advertising is wasted. I just don’t know which half.”

JohnWannamaker

marketing

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“You can’t eat

just one”

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Little things tend to

accumulate

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Diet

and Exercise

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Clear objectives protect against

Fear, Uncertainty and Doubt

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Understanding enables

success

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Familiar fundamentalsChallenging execution

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10 years

practical

attractive

effective

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Strong roots support a healthy canopy

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How can 4 Principles improve

your business?

Deep Customer Insights

Strategic Marketing 3.0

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The right target creates

simplicity

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Principal #1Know the real reasons people

select your firm

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A strong and clear message is

a compelling story

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Principal #2 Do whatever it takes to get your

positioning right

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The best marketing is

story-telling

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Create leverage

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Principal #3 Change the game with customer

references

21

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extend the benefitsbeyond marketing

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Principal #4 Tip marketing on its side

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Stra

tegi

c M

arke

tin

g P

lan

Sales

Development

SupportHR

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Commercial Builder

With everyone on the same page…

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Commercial Builder

With everyone on the same page…

1. Proposals run faster and smoother.

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Commercial Builder

With everyone on the same page…

1. Proposals run faster and smoother.

2. Sense of synergy pervades firm. People more productive, innovative and loyal.

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Commercial Builder

With everyone on the same page…

1. Proposals run faster and smoother.

2. Sense of synergy pervades firm. People more productive, innovative and loyal.

3. Easier to attract top talent. Better career opportunities.

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Smart leaders can improve

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Bruce La FetraEmail: bruce@lafetraconsulting.comWebsite: LaFetraConsulting.comBlog: LaFetraConsulting.com/LookingUp