David Newman Philadelphia Business Journal Supercharge Your Marketing for 2014

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Supercharge Your Marketing for 2014!

David Newman


To Get Media – BE the Media!

• Please tweet: @dnewman • Video contest • Photo contest • I need help...






3 Speakers You NEVER!Want to Follow...








Your notes will be about !YOUR BUSINESS - not my slides...

• Define • Organize •  Implement • Track

= = = =

Want to do it Will do it Do it! (V-N-D) Did you do it?


Your notes will be about !YOUR BUSINESS - not my slides...

Ninja note taking: 1.  “Easily Doable” 2.  “Major Impact”


Decide Who YOU Are

Define

What I am passionate

about

Who I am passionate

about

What THEY are passionate

about


Decide Who’s NOT for you

Define


Niche, Specialty, Lens, Expertise, Secret Sauce, FSB difference

Define


Organize

4 Levels of Marketing Strategy

Tactics

Initiatives

Action Steps


Ooooo... Twitter! Shiny!!!


Organize

EXAMPLE Strategy: Internet marketing

Tactic: Social media

Initiative: Start using Twitter

Action: Set up 20 tweets in Hootsuite by Friday


Organize


Organize





Implement


LESS Marketing = MORE Success

Implement

Stop hedging your bets

Choose fewer, smarter and more effective tools


Where’s the Beef? Expertize! Repurpose

Blogs into…

Articles into…

Special Report into…

Speeches into…

Book into…

Podcasts into…

Audio CDs into…

Videos into…

? ? ? Implement


Thought Leadership Marketing

Personalized Professional Public Relations 1.  Speaking (Visible) 2.  Writing/Content (Credible) 3.  Social Media (Shareable)

1 + 2 + 3 = Experts Win!

TM


Laser Focus Your Marketing So EVERYTHING Gets Easier:

WHO? Implement



Secret to Success...

Implement



Track Connections - LinkedIn 1. I’d like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know. Thanks in advance.

2. I’m glad to be connected to you on LinkedIn and wanted to reach out to you personally. My expertise is in _______. If a brief conversation about your situation would be valuable, I’d be glad to brainstorm with you. [Name] [Phone]

Track


Track Outreach - Email Hi [NAME], I'm not sure if you can help me, but I am hoping you might point me in the right direction. Would you happen to know who is responsible for _______? I am not sure if a [Program/Service/Product] like this is a good fit for you or not (from what I saw in the Business Journal, I think it might be), and I would like to connect with the right person to find out. Any help you could provide would be very greatly appreciated. Warmest regards, [YOUR NAME]

Track


Track Phone Calls Hi Susan, This is David Newman. I work with [WHO] who want to [OUTCOME] and [FSB RESULT]. I’m calling to see if a program like this might be valuable for your [team].

Track

Hi Susan, This is Jane Buck. I work with bankers who want to get more small business banking customers and boost both deposits and lending. I’m calling to see if something like this might be valuable for your members. Hi Susan, This is Betsy Ross. I work with cancer patients who want to feel good and look great even during treatment. I’m calling to see if a program like this might be valuable for your patients and nurses.


You just need a HUG

• Hunger to play BIGGER • Urgency to act BOLDER • Game plan to get BETTER...


Make Sure This Sticks!

• YOUR Biz Card = Free tools and this PPT • Write on back: FREE20 or REFER • Email your photos and videos to

[email protected] !