State of Digital Asset Management

The State of Digital

Asset Management

September 14, 2016

Whitney Harmel is the Director of Sales

at Brandobility. She works with brands,

higher education institutions and

nonprofits to understand the challenges

around managing brand content and

works hand in hand with marketing

teams to create a solution.

Connect on LinkedIn: www.linkedin.com/in/whitneyharmel

Follow Her on Twitter: @WhitneyHarmel

Email: whitney@brandobility.com

Call: 410-698-3289

About the Presenter

Agenda

• Digital Asset Management Defined

• Our DAM Survey Results

• Common Themes & Key Takeaways

• Tips and Tricks for Implementing a DAM

Digital Asset Management Defined

• What does Webster say?

• The Evolution of DAM

• Key Functionality

Who Participated In The Survey?

Negative Impacts

Ignoring Brand Guidelines

was found to be the biggest cause of a

negative impact on marketing campaigns.

This was closely followed by:

• Repeated Requests for Same Content

• Poor Communication

• Resending Content

• Long Work Hours

Sharing Content – Internally

While DropBox, Shared Drives and Serverswere used often...

...Email was, by far, the most common tool for content collaboration

Sharing Content – Externally

Similarly, Email was used the most for sharing assets with agency partners.

DropBox, Web-Based Sharing and FTP were fairly common

Agency Partnerships

These partnerships Primarily include Collaborating on:

• Digital Production

• Creative

• Marketing Strategy

53% 18% 29%use a reporting tool for

auditing the success rate

of Agency partners

are manual

calculating with excel

and google docs

don’t have a good

way of auditing

campaigns

In 2016 and 2017, Marketing Campaigns

Will Focus on Web and Social the Most

Biggest Challenges of Working

with Marketing Assets

1. Analytics and Reporting

2. Handling Multiple Formats

3. Tracking Assets

4. Reusing Assets

5. Version Control

Common Themes & Key Takeaways

• You are not alone

• “Free” comes at a cost

• Data is power

• Multichannel marketing

Thinking about

Implementing a DAM?

Start Here.

Connect on LinkedIn: www.linkedin.com/in/whitneyharmel

Follow Her on Twitter: @WhitneyHarmel

Email: whitney@brandobility.com

Call: 410-698-3289

Check Out Our Blog:http://info.brandobility.com/blog

Follow Us on Twitter:https://twitter.com/brandobility

Thank You!