Startup marketing can make your brand a household name

How Startup Marketing Can Make Your Brand A Household Name Brought to you by Grain

GRAIN GROWTH MARKETING. COMMERCIAL. CREATIVE. PLAYFUL.

HOW STARTUP MARKETING CAN MAKE YOUR BRAND A

HOUSEHOLD NAME

LET’S START BY TALKING ABOUT…

STARTUPS

EVERY COMPANY BEGAN AS A

STARTUP

REALLY?

YES,

REALLY

OF COURSE. THINK ABOUT COMPANIES LIKE…

They all started

somewhere

JUSTIDEAS

THAT BECAMEGLOBAL BRANDS

THANKS TO THEIR CREATORS FINDING A

NICHE

SINCE THEY ARE OLD, ESTABLISHED BRANDS

It’s likely that their initial startup marketing strategy will have been

different

To the inbound model we’d suggest today

THE INBOUND MARKETING MODEL

ATTRACT CONVERT CLOSE DELIGHT

STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

BlogKeywords

Social Media

FormsCalls-to-ActionLanding Pages

CRMEmails

Workflow

SurveysSmart Content

Social Monitoring

WITH THE RIGHT PLAN

STARTUPS

CAN INSTANTLY

TARGET

A SPECIFIC MARKET

NO, NOT THAT KIND OF MARKET

YOU CAN TARGET MARKETS BY…

Age Gender Location Profession

Interests Income levelPurchase behaviour

EVEN BY WHAT CAR THEY DRIVE

YUP, YOU HEARD US

YOU CAN BE THAT SPECIFIC

WHICH MEANSBusinesses are able to grow quickly

WITHBIDDABLE

MEDIA

&

IT LAYS THE FOUNDATIONS

TO ATTRACT MORE

NATURAL LEADS

IS A COMPANY THAT DID JUST

THAT

WAS CREATED IN THE UK

IS A CLOUD BASED PLATFORM

THAT CONNECTS STUDENTS AND

TEACHERS

TO THOUSANDS OF ONLINE COURSES

AND IS

DEDICATED TO HELPING

SCHOOLS BECOME

PAPERLESS

AND IT’S REALLY

TAKEN OFF (IN CASE YOU MISSED THAT ONE)

TAKEN OFF (IN CASE YOU MISSED THAT ONE)

IN THE ASIAN MARKET

HAS BEEN BOUGHT BY RECRUIT FOR 39 MILLION

HOW WERE THEY SO SUCCESSFUL?

THEY USED A CLEVER

APPROACHTO STARTUP

MARKETING)

THEY DEVELOPED

LOCALISED CONTENT

FOR IT’S

TARGET

AGAIN, NOT THAT KIND OF MARKET

REMEMBER THIS…

YEAH WE MEANT THIS KIND AGAIN

Age Gender Location Profession

Interests Income levelPurchase behaviour

THEY TARGETED

TEACHERS

WITH A

BOTTOM UP APPROACH

BY OFFERING INDIVIDUALS

TAILORED SOLUTIONS

I HAVE WORKPLACE PROBLEMS

TO THEIR WORKPLACE PROBLEMS

WE KNOWI

hate cats

EXPANDING

INTO NICHE

TERRITORIES

AND ATTRACTING

INVESTMENT

LET’S TALK ABOUT

ANOTHER GLOBAL BRAND

HEARD OF…

OF COURSE YOU HAVE

HAS EXPERIENCED

METEORIC GROWTH

SINCE IT WAS HATCHED IN

2009

WHY?

WHY HAS UBER BEEN SO SUCCESSFUL?

It’s a viable alternative

Word of mouth

Great social media strategy

Referral offers

Recommend a friend for a free ride

Recommend a friend for a

free ride Recommend a

friend for a

free ride

Recommend a

friend for a

free rideRecommend

a friend for a

free ride

Recommend a friend for a free ride

Recommend a

friend for a

free ride

AND NOT TO MENTION ALL

THE PARTNERSHIPS

USE CODE

‘McrIce15’ for a free ride home

after your skate

USE CODE ‘McrIce15’ for a free ride home after your skate

USE CODE

‘McrIce15’ for a

free ride home

after your skate

USE CODE ‘McrIce15’ for a free ride home after your skate

USE CODE

‘McrIce15’ for a

free ride home

after your skateUSE CODE

‘McrIce15’ for a

free ride home

after your skate

USE CODE

‘McrIce15’ for a

free ride home

after your skate

AND THE CELEBRITY

ENDORSEMENTS

Have you guys heard of UBER? It’s like totally life changing

SUCH A STRONG OUTREACH PROGRAM

IS WHY UBER ARE WORTH OVER 50 BILLION

CLOSER TO HOME

ONE OF OUR CLIENTS

IS CURRENTLY

EXPANDING

INTO INTERNATIONAL TERRITORIES

INCLUDING

EUROPE

THE UNITED STATES

AUSTRALIA

AND

MALAYSIA

CONNECTS GYMS AND PERSONAL TRAINERS WITH CLIENTS USING

CLOUD BASED GYM MANAGEMENT

SOFTWARE

THEY’VE GONE FROM

LOCAL STARTUP

TO AN INTERNATIONAL COMPETITIVE SERVICE

WITH OUR INBOUND

MARKETING PLAN

REMEMBER THIS

THE INBOUND MARKETING MODEL

ATTRACT CONVERT CLOSE DELIGHT

STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

BlogKeywords

Social Media

FormsCalls-to-ActionLanding Pages

CRMEmails

Workflow

SurveysSmart Content

Social Monitoring

THEY

TARGETED

FITNESS FANS

OVERSEAS

AND

IT WORKED

THEY HAVE OVER 500,000

USERS

ANDTHEY’RE STILL GROWING

SO…

IN A NUTSHELL

IN A NUTSHELLTHE INBOUND MARKETING MODEL IS PRETTY AMAZING

YOU CAN TARGET PEOPLE BASED ON PRETTY MUCH ANYTHING

BIDDABLE MEDIA EVEN HELPS YOU GENERATE NATURAL LEADS

YOUR TARGETS WILL BECOME YOUR PROMOTERS(IF THEY HAVE A POSITIVE EXPERIENCE)

AND

THAT’S ALL FOLKS

GOT QUESTIONS?

GET IN TOUCH

@TheGrainCo

/GrainMCR

www.thegrain.co