Sports marketing, smart phones and social media

SPORTS MARKETING, SMARTPHONES ANDSOCIAL MEDIA

This case flyer enables a discussion on how the Sports Marketing in India is blossoming through

smartphones and social media. While the Indian sports viewership has been increasing, the

marketers are finding new ways to cash this avid interest in sports. Smartphones and social

media along with ground level marketing campaigns are proving to be perfect platforms for

sports marketers in India. The base article1 highlights how Smartphones and Social media have

propelled growth in Sports Marketing in India, in recent times.

This case flyer can be very effective in teaching – Digital Marketing Module/Social Media

Marketing module as well as Sports Marketing Module in Marketing Courses as it offers

interesting learning opportunities in the three inter-related propositions.

Pedagogical Objectives

• To understand and discuss the marketing opportunities arising out of increased sports

viewership in India

• To discuss and debate on how sports marketing companies can leverage on the power of

social media and smartphones to design and deliver effective and efficient marketing

campaigns

• To understand what the convergence of smartphones, social media and sports marketing

companies means for marketing efforts of scores of companies in India

ABSTRACT

1 Karthik Varma, “The Future of Marketing is in Your Hands”, The Economic Times, September 11th 2013

Marketing