SOAP2015 - Key Challenges in Global Content Development

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Johann Laville & Piotr Peszko

Key Challengesin Global Content Development

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MORETouchpoints Channels Platforms

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Content People Roles

Touchpoints Channels PlatformsMORE

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like...MORE

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YOU ARE HERE

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GlobalChallenges, Solutions and Ideas

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Global to Local

Appetite to measure

Communication as a Brand

Adaptive Content

Excellent User Experience

Content At Executive Level

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What is our strategy?

Content Design and Development

Large scale reuse

Effective Management

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What is our strategy?

Release 2.5 70%

Relase 3.0 25%

Release 4.0 31%

Release 5.0 43%

Release 6.0 37%

Release 7.0 52%

PROJECT: Sorry can’t give the name

PROJECT: But the data is real

In total

36% of work is saved by reuse

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What do we create?

~350.000pages (or page equivalents)

~3200assets

Asset inventory

Portfolio management

Consistent Design

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How do we craft the content?

Example: Technology used by Content Developers

pages

82% use structured writing

56% use only DITA18% do not use DITA

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What we need to learn?

pages

Knowledge Check

Peer Reviews

Supportive technologies

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What we need to learn?

80%

70%

67%

68%

70%

DITA BasicsKnowledge of basic DITA rules.

MIXED CONTENTDistinction between different

content types and granularity level.

REUSE, LINKING, METADATAApplication according to our strategy

SEMANTIC CORRECTNTESSTagging in accordance with our rules

STRUCTURED CONTENTLogical organization of content

ExpectationLevel

68%

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Optimize

Provide addedvalue

Name a pain point

Take time to undersand

Baseline your knowledge

Collect data

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LocalChallenges, Solutions and Ideas

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Business in Krakow

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Advanced Business ServicesJobs in advanced business and technology

20%New jobs created everyyear in each of the last

five years

45kForecast for 2016

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• Universities – 200k students each year• Enthusiasm and Good Energy• Willingness to do things that matter

Key Elements

• Great talents• Excellent mentoring program • Efficient Recruitment

Quality of talents

• Humble, a bit less pro-active and shy• Less product skills• Experience

Key Challenges

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While Krakow slept… content grew

Content Strategy Manager

ContentDesigner

ContentDeveloper

MediaDeveloper

ProgramManager

Operations Specialists

Technical Writer

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Project Manager

Tester / Engineer

Designer

It is the right for me to become

Leader

Strategy Manager

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PL/EN

PL/EN

EN

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I want to go homezzz.....

Ready to work

CHICAGO KRAKOW MALAYSIA

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PL/EN

PL/EN

CHICAGO KRAKOW MALAYSIA

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PL/EN

PL/EN

Consistent Tools

Consistent Processes

Motorola Writing Standards

Unified Stylesheets

CHICAGO KRAKOW MALAYSIA

Consistent Design

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Make your content future-

friendly.

Make your team future-ready.