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Johann Laville & Piotr Peszko
Key Challengesin Global Content Development
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MORETouchpoints Channels Platforms
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Content People Roles
Touchpoints Channels PlatformsMORE
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like...MORE
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YOU ARE HERE
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GlobalChallenges, Solutions and Ideas
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Global to Local
Appetite to measure
Communication as a Brand
Adaptive Content
Excellent User Experience
Content At Executive Level
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What is our strategy?
Content Design and Development
Large scale reuse
Effective Management
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What is our strategy?
Release 2.5 70%
Relase 3.0 25%
Release 4.0 31%
Release 5.0 43%
Release 6.0 37%
Release 7.0 52%
PROJECT: Sorry can’t give the name
PROJECT: But the data is real
In total
36% of work is saved by reuse
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What do we create?
~350.000pages (or page equivalents)
~3200assets
Asset inventory
Portfolio management
Consistent Design
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How do we craft the content?
Example: Technology used by Content Developers
pages
82% use structured writing
56% use only DITA18% do not use DITA
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What we need to learn?
pages
Knowledge Check
Peer Reviews
Supportive technologies
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What we need to learn?
80%
70%
67%
68%
70%
DITA BasicsKnowledge of basic DITA rules.
MIXED CONTENTDistinction between different
content types and granularity level.
REUSE, LINKING, METADATAApplication according to our strategy
SEMANTIC CORRECTNTESSTagging in accordance with our rules
STRUCTURED CONTENTLogical organization of content
ExpectationLevel
68%
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Optimize
Provide addedvalue
Name a pain point
Take time to undersand
Baseline your knowledge
Collect data
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LocalChallenges, Solutions and Ideas
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Business in Krakow
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Advanced Business ServicesJobs in advanced business and technology
20%New jobs created everyyear in each of the last
five years
45kForecast for 2016
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• Universities – 200k students each year• Enthusiasm and Good Energy• Willingness to do things that matter
Key Elements
• Great talents• Excellent mentoring program • Efficient Recruitment
Quality of talents
• Humble, a bit less pro-active and shy• Less product skills• Experience
Key Challenges
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While Krakow slept… content grew
Content Strategy Manager
ContentDesigner
ContentDeveloper
MediaDeveloper
ProgramManager
Operations Specialists
Technical Writer
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Project Manager
Tester / Engineer
Designer
It is the right for me to become
Leader
Strategy Manager
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PL/EN
PL/EN
EN
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I want to go homezzz.....
Ready to work
CHICAGO KRAKOW MALAYSIA
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PL/EN
PL/EN
CHICAGO KRAKOW MALAYSIA
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PL/EN
PL/EN
Consistent Tools
Consistent Processes
Motorola Writing Standards
Unified Stylesheets
CHICAGO KRAKOW MALAYSIA
Consistent Design
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Make your content future-
friendly.
Make your team future-ready.