SNHHUG November 2015 Meet-up Presentation

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WELCOME.

LinkedIn Group: Southern NH HUG

snhhug.hubspotusergroups.com

HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

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Hashtag: #SNHHUG

AGENDA

Fall 2015 HUG:INBOUND Announcements RecapINBOUND IntroductionINBOUND Certification

KEY MARKETING

LAUNCHES

ADS ADD-ON$100/month

The easiest way to create, measure, and leverage ads for inbound marketing.

REPORTING ADD-ON$200/month

A centralized place to create multiple dashboards with custom reports for all your reporting needs.

PREDICTIVE LEAD SCORINGENTERPRISE ONLY

A grade or score calculated based on historical data that shows how likely a contact is to close into a customer.

HUBSPOT CONNECT

A series of new integrations that bring data into one integrated platform, HubSpot.

EASY INITIATIVE - EDITORSALL CUSTOMERS

A newly designed editing experience that includes the option to create content with an inline editor.

EASY INITIATIVE - DASHBOARDSALL CUSTOMERS

Newly designed dashboards for landing pages and website that allow you to manage and analyze your pages.

EASY INITIATIVE – POST-PUBLISH PAGE DETAILSALL CUSTOMERS

Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.

EASY INITIATIVE - LISTSALL CUSTOMERS

A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.

EASY INITIATIVE – CONTACT RECORDALL CUSTOMERS

The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.

EASY INITIATIVE - WORKFLOWSPROFESSIONAL AND ENTERPRISE

You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.

SMART CONTENT INSIGHTSPROFESSIONAL AND ENTERPRISE CUSTOMERS

A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.

KEY SALES

LAUNCHES

PROSPECTS EMAILSALL CUSTOMERS

The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.

SIDEKICK CONNECTIONSSIDEKICK FOR BUSINESS CUSTOMERS

Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed.

SEQUENCESSIDEKICK FOR BUSINESS CUSTOMERS

Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.

SIDEKICK FOR BUSINESS + SALESFORCESIDEKICK FOR BUSINESS CUSTOMERS

Sidekick for Business users will now have

full access to the Sidekick sidebar right

inside Salesforce. This includes all of the

current sidebar functionality, including the ability to make calls right from the sidebar.

@MENTIONSALL CUSTOMERS

@mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.

GMAIL INTEGRATIONALL CUSTOMERS

Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.

MULTIPLE DEAL PIPELINESALL CUSTOMERS

Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.

INBOUND

METHODOLOGY

INBOUND METHODOLOGY

MODERN

MARKETING HIRES

DIGITAL

ANALYTICAL

REACH

CONTENT

INBOUND

CERTIFICATION

INBOUND CERTIFICATION

• FREE & OPEN TO EVERYONE

• The Inbound Certification is a comprehensive

marketing course that covers the core elements

of the Inbound Methodology.

• The self-paced curriculum introduces the

fundamentals of how to attract visitors, convert

leads, close customers and delight customers

into promoters.

WHO SHOULD GET CERTIFIED

• Marketers looking to round out their ‘digital’ skillsets.

• Non-marketers who need to learn the foundation of Inbound Marketing.

• Entrepreneurs building their businesses from the ground up.

• College students looking for internships or full-time positions.

WHY GET CERTIFIED

• Inbound Marketing grows businesses and grows

your career.

• The knowledge gained is immediately applicable

and will help you kickstart your organization’s

• You’ll also expand your business and marketing

skill set.

THANK YOU.

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