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Meet & Greet
November 2013
Nice to meet you!
Marc De ReuPartner
Fleur D’HaenensAnalyst
Nicole Berx
Kristien SchrauwenAnalyst
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Karolien VanheldenConsultant
Stéphanie DucheminSenior Consultant
Eline Van HollebekeAnalyst
Lara SpaanJunior Consultant
Nicole BerxPartner
Valérie VosAnalyst
Paulien PeetersAnalyst
A lot of questions on your mind?
How do you define Marketing
Consultancy?
How do you define Marketing
Consultancy?
What are the career What are the career
How does an average day look
like?
How does an average day look
like?
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Let us help you find the answers…
What are the career opportunities at
THoM?
What are the career opportunities at
THoM?
What kinds of clients is THoM working for?What kinds of clients is THoM working for?
What does it mean to be an analyst?
What does it mean to be an analyst?
What is the application process?
What is the application process?
Which profiles are you working for?Which profiles are you working for?
Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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We offer marketing talent adapted to the
new business context
In a economical environment where turbulence is the new norm, The
House of Marketing develops marketing talent and provides
marketing excellence at the right moment, exceeding clients'
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expectations by delivering higher return on investment and by
making the organization more agile.
We achieve this by recruiting passionate marketers for whom we
create an inspiring and nurturing environment so that they can
develop their full potential.
We believe marketing needs to become more “FACTS”
• Simplicity
• Strategic consistency
• Leadership continuity
• Prioritize & making choices
• Consistent brand across all channels
• Seek leadership in specific category
• Customer centricity
• Focused team
• Detect trends & act
• Early warning systems & processes
• Agile & up to date organization
• Built around customer engagement
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• Built around customer engagement
• Willingness to change
• Flexibility & Speed
• Innovative company culture
• Diversity of profiles
• Idea generation process
• Idea valuation
• Porosity & open-mindedness
• KPI’s & dashboards
• Scenario analysis & ROMI
• Connect with marketing intelligence
• Analytical culture & skills
• People: yours & every stakeholder
• Planet: ACT on innovation, packaging, promotion...
• Profit: business-minded marketers
THoM offers 3 main services towards companies
Temporary Marketing Support
Marketing ConsultancyMarketing Talent Development
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To bridge Capacity & Competence gaps
To tackle strategic marketing challenges
To develop, counsel & train marketers on
the job
All Analysts benefit of a 2-year development program,
helping them to realize their full potential
Coaching
4x2h on-the-job coaching sessions by senior consultant, following each
Training (15 days + 5 days “immersion camp”)
- Product/Brand management- Media & Communication- Finance for marketers/analytical skills- Strategic Marketing- Sustainability
marketing skills
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following each skills training
technical skills
soft skills
- Excel for marketers- Project management for marketers- Creativity- Presentation skills
- Time management- Meeting techniques- Self-confidence and personal impact
+e-learning platform support
As a starter at THoM, there are 3 possible paths
Multi company program
- Consultant gains experience in different companies across different sectors
- Mix of interim and consulting assignements (varied length and
Multi company program (fixed)
One Company Program
- Consultant gains experience in different companies across different sectors
-4 x 6 months missions-2 or 3 consulting assignments (2 weeks)
- Consultant gains experience in different positions within same company
-4 x 6 months missions- Opportunity to be recruited by client
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(varied length and clients)
Great opportunity to quickly gain experience in different roles/ sectors
assignments (2 weeks)- Opportunity to be recruited by one of the clients
to be recruited by client
- THoM training and coaching program
- Internal projects
ICT & Media
We have clients from many different sectors (1/2)
Consumer Goods & Retail
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Utilities & Resources
Healthcare & Public Sector
Finance, insurance & other services
We have clients from many different sectors (2/2)
Transport & Logistics
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11
Durables & Industrial Goods
Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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Not two assignments are the same at THoM
Celine is working as
Trade marketerfor a FMCG company
Kristien is working on shaping the
loyalty strategy of company active in the travel industry
Paulien is working as a
Retention manager for a utilities company
Fleur is a working as a
Project Manager For a utilities supplier
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for a FMCG company
Evelien is working as
Web analystfor a telco company
for a utilities company
Valentine is working as
a Brand managerfor a pharma company
Eline is working as a
Online project managerfor a press publisher
Valérie is working as
MarCom specialistfor a fashion retailer
THoM career path & support at your disposal
SUPPORT THoM CAREER PATH
PARTNER
Counselor
Mentor
• Guide you through your career
• Min 3x/year: CDP, Mid term, YER
• Help you with your
professional/private balance
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1-2 years
MANAGING CONSULTANT
SENIOR CONSULTANT
CONSULTANT
JUNIOR CONSULTANT
ANALYST
2 years
3 years
4 yearsClient
Manager
Trainings
professional/private balance
• Coach you in your relationship with
the client
THoM meetings
• Information about THoM,
interesting speakers, sandwiches
with colleagues…
• Once a month
• Internal/ external
• Mandatory / own interest
We’re looking for equilibrists (♀/♂) !
Generalist Curious about specialization
Creative
Discipline
Analytical
Guts
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Hard skills
Humility
Passionate about Marketing
Soft skills
Conviction
Business driven
Master degree
Trilingual (FR/NL/EN)
Driving license
Computer literate
(MS Office)
In line with the THoM Value
In line with the THoM Sense
THoM Sense Statement
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THoM Values
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But THoM is not only about work...
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Immersion Camp‘13
Informal meeting ‘13
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meeting ‘13
Teambuilding ‘12
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Teambuilding‘13
Yearly Marketing Survey ‘13
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Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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Dec ‘13-Jan ‘14 Feb ‘14 Aug ‘14
STEP 1
We convinced you THoM is a great place to work?
STEP 2
Great! You’ve been
From graduate to … marketing consultant ?
STEP 3
Contract is signed!
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is a great place to work?
Write us a one-page paper on a given marketing topic and send it together with your CV + motivation letter to
Deadline: 26/01/2014
Great! You’ve been invited to our Case Day, the final step of our recruitment process.
May the best win!
Case Day Date: end Feb/ early March
Contract is signed! Congratulation!You’ll start your career at THoM with a one-week off site Immersion camp (end august ‘14).
In the meantime, don’t hesitate to ask any question to your SPOC and meet your future colleagues during the THoM meetings.
We’re looking forward to read your point of view
A recent survey indicates 80% of CEO’s don’t
really trust marketers*!
How did we get there?
What should marketers do?
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Guidelines:
• 1-pager
• In English
• KPIs: structure, creativity, to the point/conclusion and marketing knowledge
���� Show us how passionate you are about marketing!
What should marketers do?
*https://www.fournaisegroup.com/CEOs-Do-Not-Trust-Marketers.asp
We’re looking forward to hear from you!
CV, cover letter, paper & questions can be sent to: [email protected]
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The House of MarketingKardinaal Mercierplein, 2
B-2800 Mechelen
Belgium
www.thehouseofmarketing.be
Follow us on Facebook: www.facebook.com/Thehouseofmarketing
Follow us on Twitter: www.twitter.com/news_THoM
