SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena Digital Marketing

SEOs Give Up Their Best Ideas:

Takeaways for 2014

Ari Nahmani

@AriNahmani | #SMX

Hi! Good Afternoon! You’re almost at the end! Ari Nahmani CEO / Founder Kahena Digital Marketing

We are up the street. Contact us!

MENTIONS & IMAGE ATTRIBUTION: LINKS AND ENGAGEMENT

For brands or products that do #RCS, their brand, staff, products and associated mentions get used across the web. Automate the discovery of these for easy wins.

@AriNahmani

@AriNahmani

@AriNahmani | #SMX

Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!

@AriNahmani | #SMX

@AriNahmani

@AriNahmani

Fresh Web Explorer: Advanced Search Operators

•  “kahena digital” –rd:kahenadigital.com •  “ari nahmani” –rd:kahenadigital.com •  “jerusalem startup” –rd:kahenadigital.com •  “kahenacon” –rd:kahenadigital.com •  “SEO” and “Israel” –rd:kahenadigital.com Monitor competitors, similar products/services, industry related terms, LB monitor [remove –rd].

@AriNahmani

@AriNahmani

@AriNahmani

@AriNahmani

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With keyword data gone, it’s become a lot harder to optimize based on opportunity and ‘low hanging fruit’.

@AriNahmani

SEOs BE ALL LIKE…. @AriNahmani

AND….. @AriNahmani

AND….

@AriNahmani

STOP THE TANTRUM…..

@AriNahmani

@AriNahmani

SEMRUSH CHANGED THE GAME FOR US

The ability to see which keyword opportunities there were (low hanging fruit) on pg 1-2, relative to volume was huge for us. So simple, yet massive value. Large/strong sites are the best for this.

@AriNahmani

@AriNahmani

AUTOMATE FTW! @AriNahmani

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@AriNahmani

IN-HOUSE TOOLS

@AriNahmani

IN-HOUSE TOOLS

@AriNahmani

IN-HOUSE TOOLS

QUICK + EXTREMELY ADVANCED COMPETITIVE ANALYSIS

Simple, somewhat hidden Moz tool will give you incredible insights and make you look awesome to clients or the boss.

@AriNahmani

@AriNahmani

@AriNahmani

@AriNahmani

@AriNahmani

SEO DUE DILLIGENCE IN A POST PENALTY WORLD

Quickly assess risk of a potential client or own sites. Evaluate what kind of baggage you are taking on!

@AriNahmani

@AriNahmani

@AriNahmani

@AriNahmani

@AriNahmani

@AriNahmani

Quick Due Diligence

•  Panguin Tool [algorithmic penalties]

•  Manual Action Viewer [manual penalties]

•  Anchor Text Ratios [moz, ahrefs, majestic]

@AriNahmani

Thanks! Contact Me:

Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com

We are hiring.

@AriNahmani | #SMX