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1 @aaronfriedmanhttp://www.wallpaperlinux.com/main.php?g2_view=core.DownloadItem&g2_itemId=2382&g2_serialNumber=1
Aaron Friedman, SEO Manager
SPARK, an SMG company
Link Building After Penguin
2 @aaronfriedman
I Am Aaron FriedmanWho Am I?
SEO Manager at Spark Communications
Married w/ 2 kids
I Like Meme’s (which you will soon see)
I Like Building Relationships
3 @aaronfriedman
Lets Get something Straight
Link Building
Is Not About
Getting A
Link…
4 @aaronfriedman
Link Building Is
About Convincing
Someone You
Don’t Know To
Take A Real
World Action
That Benefits You
5 @aaronfriedman
But It’s
Not So
Simple
http://dailypicksandflicks.com/wp-content/uploads/2012/06/no-i-will-not-play-call-me-maybe.jpg
6 @aaronfriedman
Google Sent Out
Their Army
7 @aaronfriedmanhttp://i.dailymail.co.uk/i/pix/2010/10/11/article-0-0B90BB8D000005DC-302_964x560.jpg
LOTS OF WEBMASTERS WERE PISSED!
a real webmaster
8 @aaronfriedmanThe Webmasters Were All Wrong.
9 @aaronfriedman
Old Link Building Is A Broken Model
http://www.instructables.com/image/F44A3MTG3KXR4ZT/How-to-Fix-a-Broken-Superhero-without-glue.jpg
10 @aaronfriedman
Earn Links To get Relevant
Traffic
High PR Links will
help ranking
Anchor Text Links for Ranking
Authoritative links w/
balance of Anchor Text
Don’t Do all that if its not
natural
Engines Are Reshaping What It Means To Build Links
Idea Concept: http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
11 @aaronfriedmanhttp://www.motifake.com/facebookview.php?id=146485
Link Building Is Out…
12 @aaronfriedman
Relationship Building Is In
13 @aaronfriedmanSounds all good and Fun, Right?
14 @aaronfriedmanLife Ain’t a Fairytale
Harsh Reality
15 @aaronfriedman
This
S#*T is
Hard!
16 @aaronfriedman
We Are
Into
This,
Right?
http://www.ebay.com/itm/Cute-Little-Panda-Bear-Hello-Refrigerator-Tool-Box-Magnet-/261104146711
17 @aaronfriedman
It Has
Changed.
Not All
Content Is
The Same
18 @aaronfriedman
Need Hacks To
19 @aaronfriedman
1. Develop Incredible
and Useful Content
Need Hacks To
20 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
Need Hacks To
21 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
3. Convince Others to
Link To Us
Need Hacks To
22 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
3. Convince Others to
Link To Us
Need Hacks To
SO
LETS
DO
THAT!
23 @aaronfriedman
But first
I Have A Question…
24 @aaronfriedman
Do You Know Where
Babies Come From?
25 @aaronfriedman
Do You Know Where
Babies Come From?
(It Has Everything To Do With Relationship Building)
26 @aaronfriedmanBuild A Persona
(see what I did there)
27 @aaronfriedman
Use:NielsonPinterestand the like
Image Source: http://blog.kissmetrics.com/user-personas-for-seo/
28 @aaronfriedmanCreate Content
29 @aaronfriedman
WHAT USER IS LOOKING
FOR
WHAT THE
PAGE DELIVERS
This is Where YOUWIN
This is SEO
Idea Source: http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday
30 @aaronfriedman
Twitter Longtail Methodology
http://searchengineland.com/how-to-prioritize-the-long-tail-
with-twitter-118434
31 @aaronfriedman
Pinterest Bookmarklet A Tool That Gives You Users Who Use
Your Content already - Warm Outreachhttp://digitalhighrise.com/pinterest-tool-and-bookmarklet
32 @aaronfriedmanIdentify People
33 @aaronfriedman
The Old Way??
34 @aaronfriedman
35 @aaronfriedman
(but do it
right)
36 @aaronfriedman
Twitter:
Use
Followerwonk
to search
bios
37 @aaronfriedman
Or:Listorious
Twellow
ExecTweets
TweetFind
Tweepi
TweepML
LocaFollow
ChirpCity
Nearby Tweets
Advanced Search
Lots of Options
38 @aaronfriedmanDo Good *Meaningful* Outreach…
39 @aaronfriedman
Sadly Jessica Alba,
Ellen and Rachel Ray,
are not really
emailing you.
</sigh>
40 @aaronfriedman
And No Thank You
Roger Esteban
And My Name Is Not
Abraham, It’s Aaron
41 @aaronfriedman
No
42 @aaronfriedman
• Be genuine
• Tell them what’s in it for them
• Compliment and personalize, but
Don’t Over Do It
• Create Original Emails
• Don’t pretend to offer something you
aren’t
• Don’t be pushy
• Do not tell them the PR value
• Don’t use buzz words
We Need Good Positive Outreach
http://www.seomoz.org/blog/what-separates-a-
good-outreach-email-from-a-great-one-whiteboard-
friday
DO DON’T
43 @aaronfriedmanYou Will Get Your Link
Yay! A
Link
44 @aaronfriedmanAnd Everyone Will Be Happy
45 @aaronfriedman
CONGRATULATIONS!
46 @aaronfriedman
CONGRATULATIONS!
I Just Oversimplified a VERY Complicated Process…
47 @aaronfriedman
JUST REMEMBER
Develop Incredible and Useful
Content
Reach Warm Leads
Convince Others to Link To Us
3 Goals
48 @aaronfriedman
Aaron FriedmanSEO Manager at
www.digitalhighrise.com
aaron.friedman@sparksmg.com
@aaronfriedman
+
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