SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck

How to build an audience that doesn’t suck.

You want a cult.

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Three principles of devotion

1. Be unique2. Participate3. Provide a service

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Be Unique

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What does it mean for Content?

1.Differentiate

2.Be Consistent

Participate

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What does it mean for Content?

1. Recognition

2. Connections

Service

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What does it mean for Content?

1. Be useful

2. Be actionable

You want a cult.

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Sources

• http://sproutsocial.com/insights/engaged-audience/

• http://www.speakingaboutpresenting.com/content/7-ways-audience-attention-presentation/

• https://www.google.com/search?q=why+you+want+an+engaged+audience&oq=why+you+want+an+engaged+audience&aqs=chrome..69i57j69i64.7116j0j7&sourceid=chrome&ie=UTF-8

• http://cultbranding.com/ceo/cult-branding-examples/

• http://www.businessinsider.com/cult-brands-2012-6?op=1/#gmans-1

• http://www.businessinsider.com/can-brands-be-cults-2015-9

• http://www.adweek.com/brand-marketing/why-do-so-many-people-go-crazy-wegmans-169396/

• https://blog.hubspot.com/marketing/brands-with-cult-following#sm.0001865e1175ue1rruk1ijec0gzcc

• http://www.wegmans.com/webapp/wcs/stores/servlet/PressReleaseDetailView?langId=-1&storeId=10052&productId=399502&catalogId=1

Thank you.

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John Hazard john@contently.com @jhazard