small shop BIG SUCCESS

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Small Charity BIG Success

Ann Rosenfield, MBA, CFRE AFP Congress 2013

How to get the biggest bang for your buck (79%)

How to get going on major gifts (61%) How to benchmark results (58%) Stronger fundraising from Board (58%) Getting buy-in on social media (32%) Making budget for year end (23%)

Here’s what you said you wanted to discuss

What do you have in

ABUNDANCE

Top 5 ideas Hire consulting expertise by the hour Easy corporate donations – product, space,

catering Take a hard look at killing an event (or 2) Small steps, big return – like maximize your

donation button, optimize online giving Monthly giving/pledged givingBonus ideaPlant a seed for the future, get going on bequests

Biggest bang for your buck

Top 5 ideas Get consulting help Don’t quit at mile 22 Research Donor cultivation events Hands on volunteering

Bonus tipWork this area into Board recruitment criteria for future

How to get going in major gifts

Major Gifts 80-150 major gift prospects to be cultivated

over next 2-5 years leading to 30-35 asks/year to yield 10-15 gifts/year1

Cost per dollar spends $1 to raise $362

High performing organizations have a President/ED who is active in fundraising3

Events Average event spends 50 cents for each $1

raised Annual Fund

29 cents to raise $12

Benchmarking results

Top 5 ideas Start by engaging in stewardship phone calls or

notes Engage by briefing and educating on how to

work an event Engage in mission – updated on the good news Warm introductions “will you have a coffee

with” Annual contract – Kim Klein “53 Ways for Board

members to raise $1000”Bonus tipFind a Board member who can be an exemplar

Stronger Board Fundraising

Top 5 tips Just do it – ask for the magic superpowers to run

social media Set up your charity’s LinkedIn page and get

Board to join Prioritize recruiting tech savvy Board members Add social media benefits to your sponsorship

packages LinkedIn is priority for corporations Facebook more geared to individuals

Attend Be Good Be Social or Social Media week

Getting buy-in on social media

Top 5 tips Run your LYBUNTs and start calling now. Start with

$1000 donors Throw together a Giving Tuesday campaign

(December 3) Check if every single one of your Board members have

given something Make your donate button easy to find on home page

and animate Simplify your giving form

Do a round 2 of phone calls near fiscal year end

Bonus tipCalendar now to do an active effort on this in August. Many major gift donors begin year-end donation shopping in August5

Making year-end budget

Ann Rosenfield@gratiacaritasannrosenfield416@gmail.com

TH

AN

K

YO

U!