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The implications of big data affect all parts of an organisation. The tsunami wave of social and digital activity means that organisations have more information to help inform and guide their activity than ever before. Find out what big data means for the public relations profession and how to embrace the challenges and opportunities it presents.
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SHOW ME THE DATA!!WHERE ‘BIG DATA’ MEETS PR
EB ADEYERI - @EBASTRATEGY DIRECTOR @WEARESOCIAL
WHERE SOCIAL MEDIA MEETS PR
@EBA
WHERE GAMIFICATION MEETS PR
@EBA
WHERE GROWTH HACKING MEETS PR
@EBA
WHERE CONTENT MARKETING MEETS PR
@EBA
WHERE REAL-TIME MARKETING MEETS PR
@EBA
WHERE ONLINE ENGAGEMENT MEETS PR
@EBA
WHERE BLOGGER OUTREACH MEETS PR
@EBA
WHERE SOLOMO MEETS PR
@EBA
WHERE [INSERT WANKY WORD] MEETS PR
@EBA
WHERE BIG DATA MEETS PR
@EBA
THIS IS WORTH TAKING A SERIOUS LOOK AT THOUGH
GARTNER HYPE CYCLE 2013
SO WHAT EXACTLY IS
BIG DATA?
@EBA
BIG DATA IS THE TERM FOR A DATA SET SO LARGE &
COMPLEX, IT BECOMES TO DIFFICULT TO
PROCESS USING TRADITIONAL TOOLS
Source: Wikipedia
WHAT THE F*@K IS A ZETTABYTE?
=1,000,000,000,000
GB@EBA
Tweetable quote:“Every day, 2.5 billion gigabytes of data are created in a variety of forms” #PRshow
@EBA
NSFW non-Tweetable quote
Big data
Volume
Variety
Velocity
@EBA
OK BUT WHAT DOES THAT HAVE TO DO WITH
PUBLIC RELATIONS?
@EBA
WHY SHOULD I CARE?
WHAT EXACTLY IS
PUBLIC RELATIONS?
@EBA
Source: CIPR
PUBLIC RELATIONS IS THE DISCIPLINE WHICH LOOKS AFTER REPUTATION, WITH THE AIM OF EARNING UNDERSTANDING
AND SUPPORT AND INFLUENCING OPINION AND BEHAVIOUR. IT IS THE PLANNED AND
SUSTAINED EFFORT TO ESTABLISH AND MAINTAIN GOODWILL AND MUTUAL
UNDERSTANDING BETWEEN AN ORGANISATION AND ITS PUBLICS.
@EBA
PUBLIC RELATIONS IS THE DISCIPLINE WHICH LOOKS AFTER REPUTATION, WITH THE AIM OF EARNING UNDERSTANDING
AND SUPPORT AND INFLUENCING OPINION AND BEHAVIOUR. IT IS THE PLANNED AND
SUSTAINED EFFORT TO ESTABLISH AND MAINTAIN GOODWILL AND MUTUAL
UNDERSTANDING BETWEEN AN ORGANISATION AND ITS PUBLICS.
BIG DATA OPPORTUNITY
@EBA
COMMUNICATION IS EVOLVING…
@EBA
BIG DATA FOR PR = WHERE REPUTATION MANAGEMENT
MEETS BUSINESS OUTCOMES
@EBA
@EBA
8 AWESOME WAYS YOU CAN WIN AN
ARGUMENT AGAINST A BIG
DATA SKEPTIC IF YOU WORK IN PR@EBA
1)HIT THEM WITH AN EXAMPLE OF BIG DATA COUPLED WITH BEHAVIOURAL DESIGNbit.ly/Opower BOOM!!
2) EXPLAIN IT IS MORE ABOUT SMART DATA AT SCALE THAN BIG DATA
bit.ly/obamabigdata @EBA
3)WOW THEM WITH THE POWER OF INFLUENCER/ADVOCATE MAPPING
bit.ly/awedience @EBA
4) DEMO HOW BIG DATA HELPS GET UNDER THE SKIN
OF AN ORGANISATION.
bit.ly/ibmpkpcargo
5) BRAG ABOUT YOUR UNDERSTANDING OF MEASURING SUCCESS WITH IT
@EBA
bit.ly/truevaluepr
6) BALANCE OUT YOUR ARGUMENT BY SHOWING AN
AWARENESS OF THE BIG DATA PITFALLS
@EBA
BEWARE OF THE DARK SIDE OF BIG DATA
bit.ly/bigdatadarkside
7) TELL THEM YOU ARE BEST BUDDIES WITH THIS GUY
…OR AT LEAST TELL THEM YOU’VE READ THE BOOK…IF NOT, THEN WATCHED THE FILM
FINALLY…
8) TELL THEM BIG DATA IS THE NEW COCAINE
BIG DATA MAKES YOU FEEL SMART
@EBA
BIG DATA MAKES YOU FEEL SEXY
@EBA
BIG DATA MAKES YOU TALK A LOT
@EBA
SAY HELLO TO MY
BIG DATA
@EBA
CONCLUSION
1. DATA IS CHANGING THE GAME FOR THE PRACTICE OF REPUTATION MANAGEMENT
2. BIG DATA IS NOT A SILVER BULLET3. BIG DATA IS HERE TO STAY SO
GET USED TO IT@EBA
@EBA@WEARESOCIAL
TALKTOUS@WEARESOCIAL.NETWWW.WEARESOCIAL.NET
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