Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers

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Secrets to Social Media Storytelling: 5 Tips for Hotel MarketersApril 23, 2014

Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Josh Johnson, Contributing Editor, Matador NetworkWilliam “Wink” Winkler, Social Media Manager, Nickelodeon Hotel

Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

support@citrixonline.com

Darlene RondeauVice-President,

Best Practices, Online Merchandising

Leonardo

@darlenerondeau

Joshua JohnsonContributing Editor

Matador Network

William “Wink” WinklerSocial Media Manager

Nickelodeon Suites Resort

Social Media is:

► A decision maker

► Increasinglymobile

► A vehicle forsharing

Joshua JohnsonContributing Editor

Matador Network

TIP #1 CREATE Brand Heros

All Stories have HEROSWHO’S YOURS?

THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest

THE MENTOR: Your brand acts in support of the Hero - it is the force that can set the

Hero in motion and guides / aids her along the way. = Your Brand

MENTOR’S GIFT: Something special you give your Hero that empowers their

journey. Your gift differentiates your brand. = Escape, luxury, experiences, culture, amenities

CALL TO ADVENTURE: The prompting the Hero receives from the Mentor or an outside force.

= Call to action, web search, social media, brand interaction

TIP #2 Create ORIGINAL Content

Tell your storyOR SOMEONE ELSE WILL...

Good content is social currency

Good content is the gift that keeps on giving

Text

Published 2009 - still #1 Google search

Text

Content connects your platforms

Story is a vehicle for valuesWHAT ARE YOURS?

Announce your values

TIP #4 Create a content processWe aim to share / engage x5 social media

daily.

We aim to create x3 original content a week.

We aim to publish x2 blogs a week.

We aim to create and publish x2 videos a month.

TIP #5 Use your Cell to Create and Engage

Use Smartphone apps for visual storytelling

• Juxtapose contrasting images• Create a before-and-after sequence• Produce a photographic series

Instafood Instaplace Instaweather

Typic

Add value-based text to photos to

create social currency.

Your guests are your heroes

Create & syndicate original content

Share values with your guests

Develop a content process

Take advantage of mobile capabilities

Key Takeaways

William “Wink” WinklerSocial Media Manager

Nickelodeon Suites Resort

It takes a village to create interesting & original content

Your core values should be evident in what you present

Leverage your mobile device & app features

Key Takeaways

The Ultimate Visual Storytelling Solution for Hotels

VBrochure

VScape Media Publishing

VNetwork Analytics Customer Success

BestSTART++ + ++

Online Players Mobile Web

GalleryFacebook

► About Leonardo

► Invitations to upcoming webinars● May’s topic is Mobile & Today’s Hotel Shopper

► Recording of this webinar● Share it with your colleagues

It’s a Wrap

Questions and Best Practices

Copyright © 2014 Leonardo Worldwide Corporation