Search marketing misconceptions slideshare

Online Marketing Web Design Mobile Apps Software

Misconception of

Search Engine Marketing

SEARCH ENGINE MARKETING

SEOSearch Engine Optimisation

PPCPay-Per-Click

PPCPay-Per-Click

SEOSearch Engine Optimisation

WE CAN DO BOTH!!!

Paid Listing, Advertising

Organic Placement

ORGANIC Listing

PAID Listing

Misconceptions:1. “ Content writing is sufficient”

• 30% depends on website content and 70% on external factors

2. “ SEO is Useless”• Increase Visibility and

Credibility

3. “ SEO is expensive”• Long-term Return of

Investment• FREE Traffic 24/7

Misconceptions:

1. “ PPC is EXPENSIVE!”• FIRSTPAGE monitors your campaign

DAILY to make sure EVERY CENTS is spent to convert

2. “Google Adword tool is free, I can manage myself”• Can you make sure $ spend is

effectively bringing you returns?

3. “ Anyone can anyhow click on my ads ”• Controllable, Measurable,

accountable results

Traditional MarketingVS

ONLINE MARKETINGCost- Efficency when using online marketing

Muay Thai Gym

58.4% of

Interested visitors

% of VisitsWebsite Ranking

Case Study 1 – FirstPage Digital DesignPPC

Case Study 2 – PIP HoldingsSEO, PPC and Other Online Marketing methods

“Firstpage drove leads for us and brought interested signups and registrants to our events.”

- Selyn Chan, PIP Holdings

Results: - Drove over a hundred NEW leads and NEW visitors to PIP in a 3

months campaign.- With a 12% conversion rate, PIP made a total of SGD $38,400 in

gross revenue.- ROI of close to 350% from our digital marketing efforts.

HOW TO LISTEN FOR CLIENTS…

• “ I want to be on FIRSTPAGE”

• “ I want to Market my business ONLINE”

• “ My business is POOR in Sales”

• “ NO one knows about my Website”

Why FIRSTPAGE DIGITAL DESIGN???

• PRACTISING MARKETERS

• Experience handling clients of different budget level(Highest up to $50K USD/month)

• Consultation, Solutions and RESULTS

• TARGETED and HIGHLY INTERESTED Customers

Web Design Online Marketing Mobile Apps Software

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