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At Search Dynamics 2014 (www.searchdynamics.in), a search marketing conference held in Navi Mumbai on June 20, Manoj Aravindakshan, Director, On Target, discussed on the state of SEO and the key attributes of effective content that matter in digital marketing.
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Understanding Key Attributes of Effective Content
- Manoj AravindakshanDirector, On Target
April 11, 2023 www.ontargetmarketing.in 1
A Quick Word About Us On Target helps businesses, especially SMEs and start-ups, with online marketing consultancy; specific focus on SEO/SEM.
Considerable experience and success in the niche education and training space.
April 11, 2023 www.ontargetmarketing.in 2
A Quick Word About Me
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Born in God’s Own Country!
A Quick Word About Me
April 11, 2023 www.ontargetmarketing.in 4
Grew up in Maximum City
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A Quick Word About Me
This is what they call the city I live in now!
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The state of SEO
Moving Goal Posts! (at least it seems like it)
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The state of SEO
… and sometimes it seems like this!
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..Yet, The Great Paradox
The more things change, the more it seems the same
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Three Pillars of SEO stand the test of time
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Three Pillars of SEO stand the test of time
Accessibility
Content
P opularity
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ContentLet’s take some aspects as a given –
> Well-written
> Readable
> Uses keywords appropriately
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Qualitative Attributes That Matter
FRESH
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Qualitative Attributes That Matter
ORIGINAL
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Qualitative Attributes That Matter
V/S
COMPREHENSIVE
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Qualitative Attributes That Matter
V/S
AUTHORITATIVE
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Qualitative Attributes That Matter
MUMBAI DELHI CHENNAI KOLKATTA
LOCAL
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What’s the takeaway? • How many of these five boxes can you
tick? • The more of them you tick, greater the
probability of your site attracting search traffic.
• Remember the acronym
FOCAL
April 11, 2023 www.ontargetmarketing.in 18
Thank you!
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