Search Dynamics 2014 - Understanding Key Attributes of Effective Content by Manoj Aravindakshan, Director, On Target

Understanding Key Attributes of Effective Content

- Manoj AravindakshanDirector, On Target

April 11, 2023 www.ontargetmarketing.in 1

A Quick Word About Us On Target helps businesses, especially SMEs and start-ups, with online marketing consultancy; specific focus on SEO/SEM.

Considerable experience and success in the niche education and training space.


A Quick Word About Me


Born in God’s Own Country!



Grew up in Maximum City



This is what they call the city I live in now!


The state of SEO

Moving Goal Posts! (at least it seems like it)


The state of SEO

… and sometimes it seems like this!


..Yet, The Great Paradox

The more things change, the more it seems the same


Three Pillars of SEO stand the test of time


Three Pillars of SEO stand the test of time

Accessibility

Content

P opularity


ContentLet’s take some aspects as a given –

> Well-written

> Readable

> Uses keywords appropriately


Qualitative Attributes That Matter

FRESH



ORIGINAL



V/S

COMPREHENSIVE



V/S

AUTHORITATIVE



MUMBAI DELHI CHENNAI KOLKATTA

LOCAL


What’s the takeaway? • How many of these five boxes can you

tick? • The more of them you tick, greater the

probability of your site attracting search traffic.

• Remember the acronym

FOCAL


Thank you!

Questions?

Marketing

Search Dynamics 2014 - Understanding Key Attributes of Effective Content by Manoj Aravindakshan, Director, On Target