repositioning of sholay movie

Starring : AmreshShashank TY BBS(FS)

Produced By :

Team : SA

PRODUCTION

Location :

Shree damodar

college of

commerce &

economics

REPOSITIONING SHOLAY

Lets learn about Sholay

• It is a 1975 Hindi action-adventure film directed by Ramesh Sippy and produced by his father G. P. Sippy.

• Sholay is considered a classic and one of the best Indian films.

•  It was ranked first in the British Film Institute's 2002 poll of "Top 10 Indian Films" of all time

•  In 2005, the judges of the 50th annual Filmfare Awards named it the Best Film of 50 Years.

• The film drew heavily from the conventions of Westerns, and is a defining example of the masala film, which mixes several genres in one work.

The Plot Synopsis…

• Thakur Baldev Singh seeks to avenge the cold-blooded massacre of his family at the hands of notorious bandit Gabbar Singh.

• Unable to take revenge himself, Thakur Baldev Singh recruits Veeru and Jaidev, both small time crooks. Both agree to capture Gabbar Singh alive and hand him over to Baldev Singh.

• Things do not go as planned. Veeru falls for the local horse carriage driver Basanti; and Jai starts to have romantic feelings for Baldev Singh's widowed daughter-in-law, Radha.

• To make matters worse, Gabbar has sworn to kill both Jai and Veeru, and holds Basanti as a hostage, to lure them to him.

• But Jaidev and Veeru were so clever that no bandit could outwit the two.

The Storm before the Success…

• The ending for the movie had to be changed and many scenes were deleted to please Censor Board.

• The initial critics review were negative. It was called ‘dead ember’ or poor western imitation.

•  It lacked effective visual marketing tools.•  During the initial slow period, the director and

writer considered re-shooting some scenes so that Amitabh Bachchan's character would not die.

• It saw poor financial returns in its first two weeks.

The Turnaround..

• From the third week, however, viewership picked up owing to positive word of mouth.

• Soundtrack were released containing dialogue from the movie.

• Over time, the critical reception to Sholay greatly improved.

The Success that followed… Sholay became the highest grossing Bollywood film

of 1975, and film ranking website Box Office

India has given the film a verdict of "All Time

Blockbuster".

Sholay went on to earn a still-standing record of 60

golden jubilees across India.

In 2012, Box Office India gave 1.63

billion (US$27 million) as Sholay's adjusted nett

gross.

 It was ranked first in the British Film Institute's

2002 poll of "Top 10 Indian Films" of all time. In

2005, the judges of the 50th annual Filmfare

Awards named it the Best Film of 50 Years.

The Decline…

• Every successful product goes through the product life cycle and blockbuster movies are no exceptions.

• After its successful run for more than 25 years. Sholay has finally hit rock bottom.

• The movie can be revived through successful repositioning, targeting today’s youth.

Repositioning

• If sholay is rebuild again in india . Than it wont last for long time

• Because the actor’s , actresses' who have acted in sholay 1975 , couldn't be replaced by any one .

• so WE have decided to move to hollywood market

• Story remaines the same , only characters have changed

If 'Sholay' was remade in Hollywood: The dream cast

Name of the Movie : Sea of FlamesDirector : Danny BoyleMusic : A R RehmanLocation : Rio de Janeiro

Hollywood Remake of Sholay

Star Cast :

Bollywood character name • Sanjeev kappor ( thakur)

Hollywood character• Russell crowe

Star cast

• Amjaad khan (Gabbar) • Leonardo Dicaprio

Star cast

• Amitabh Bachchan(jay) • Brad pitt

Star cast

• Dharmendra (veeru) Jason statham

Star cast

• Hema malini (Basanti ) • Jennifer lawrence

Star cast

• Jaya badhuri (radha) • Natalie Portman

Star cast

• Leela mishra (mausi) • Meryl streep

Star cast

• Jiju kothe( kaalia) • Ed Eddie Murphy

Star cast

• Asrani (jailor) • Joe Pesci

Star cast

• Mac mohan ( samba ) • Kevin Bacon

Even though Sambha had no dialogues in the movie, he was an integral part of it. And, who better than Kevin Bacon can make his presence felt without saying a word.

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SHOLAY FACT FILE

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See STACY ’S Spoof Video On Sholay

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Fun factsJaya Bachchan was pregnant with Junior B during the making of Sholay

Danny Denzongpa was the first choice for Gabbar Singh

Sholay became the biggest hit yet won only one Filmfare

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