Releasing and monetizing apps on Google Play & other app stores

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26 July 2013

Releasing appsAppfest 2013, IIM Ahmedabad

Design Develop Test Release

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1. Two keys – payments and distribution2. Myth – Google Play is the only Android store3. Why and why not to use Google Play4. Distribution alternates5. Payment alternates6. How China does it Big

Contents

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Two keys- Payment and Distribution

Payments1. Ease- user flow2. Accessibility- credit card,

mobile

Distribution1. Discovery2. Cost per install3. Territory

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70%

30%

Global downloads

Google PlayOther stores

Myth- Google Play is the only app store

10%

90%

China downloads

Google PlayOther stores

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• Why?

• Largest Android store

• Gives 60-70% downloads

• Why not?

• Discovery problem

• No payment alternate

Why and why not to use Google Play

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Distribution alternates

OVER 200 Android stores other than Google Play

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Other Android stores

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Other app stores

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• Innovative promotions

• Easy to differentiate – curation

• Localized flavors to app store – China

• Payment alternatives- mobile wallets

Why use alternates?

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Payment alternatives

CARRIERS BILLING AGGREGATORS

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How China does it big

10%

90%

Downloads

Google PlayOther stores

75%

7%

18%

Payments

Carrier BillingAli PayAds

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Go! Release your ideas into the market

Ambrish Bajaj+91 9910877799 | skype: a_bajaj