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This presentation talks about how to go about releasing apps on the Google Play and other app stores. Also various ways in which developers can monetize.
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26 July 2013
Releasing appsAppfest 2013, IIM Ahmedabad
Design Develop Test Release
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1. Two keys – payments and distribution2. Myth – Google Play is the only Android store3. Why and why not to use Google Play4. Distribution alternates5. Payment alternates6. How China does it Big
Contents
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Two keys- Payment and Distribution
Payments1. Ease- user flow2. Accessibility- credit card,
mobile
Distribution1. Discovery2. Cost per install3. Territory
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70%
30%
Global downloads
Google PlayOther stores
Myth- Google Play is the only app store
10%
90%
China downloads
Google PlayOther stores
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• Why?
• Largest Android store
• Gives 60-70% downloads
• Why not?
• Discovery problem
• No payment alternate
Why and why not to use Google Play
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Distribution alternates
OVER 200 Android stores other than Google Play
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Other Android stores
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Other app stores
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• Innovative promotions
• Easy to differentiate – curation
• Localized flavors to app store – China
• Payment alternatives- mobile wallets
Why use alternates?
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Payment alternatives
CARRIERS BILLING AGGREGATORS
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How China does it big
10%
90%
Downloads
Google PlayOther stores
75%
7%
18%
Payments
Carrier BillingAli PayAds
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Go! Release your ideas into the market
Ambrish Bajaj+91 9910877799 | skype: a_bajaj