Recent changes in Google Adwords & Facebook

recent & coming changes in

Google AdWords

google’s new Enterprise-Class Tools

• More bulk action

• Automated bidding

• Advanced reporting – with Excel for AdWords

• “Your Own Lap”

shopping campaigns to replace PLA

campaigns in late august 2014

Create product group

from AdWords using

data feed.

Advanced

measurement

Competitive

performance data

Within AdWords API

https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1

apps promoted on google search,

gdn & youtube

Google Search for App-Install

Google Search for Re-Engagement

YouTube TrueView for App Promotion

Đến 22/08/2014 , Facebook sở hữu

26,000,000 Người dùng Việt Nam

Trong đó:

0.0%

20.0%

40.0%

60.0%

13-17 18-24 25 - 34 35+

18.5%

45.9%

27.3%

8.3%

Về mobile:

19,200,000 (74%)

Smartphone/ tablet

owners

8,600,000 (33%)

Điện thoại khác

Biết rồi biết rồi, mà có tính năng gì mới

hônnnnnnnnnnnnn!

Về Facebook Ads

Pixel Helper

THANK YOU

Q&A