Qwizard Webinar Training

Boombox Content Creator

Workshop

Housekeeping

Agenda

• Intro to Boombox • Examples • Navigate the dashboard • Different content types • Best practices • Logistics

Intro to Boombox

Crank up your engagement

Boombox

We partner with brands, agencies, and publishers to…

Create engaging content

Reach relevant audiences through our distribution network

Monetize interactive content across all platforms

1

2

3

45,000+ content creators

9,000+ pieces of content created

per month

47 million people reached per month

3 billion+ data signals collected

User Engagement

0

10,000,000

20,000,000

30,000,000

40,000,000

March May July Sept. Nov. Jan. March May July Sept. Nov. Jan.

Sessions

Founded in 2013 in Utah, USA

30+ team members

$7.5 million in venture capital raised

Boombox is innovating and leading the market

2013 2015

100%Avg. lead generation rate - 12%

Avg. completion rate - 80% 100%

3 minAvg. time spent - 2 min and 27 sec

Examples

Outcome Quiz:Zenni Optical

EngagementTIMES TAKEN

516,704LEAD IMPRESSIONS

455,929LEAD CONVERSIONS

29,410CONVERSION RATE

6%

AVG TIME SPENT

0:24

COMPLETION RATE

82%

ROI

Top revenue-generating channels included: • Organic Search: $143,692

• Email: $126,674

• Paid Search: $103,545

Traffic to the quiz landing page: 573,338 unique visitors Revenue: $1,167,746.21

9,655%Return on Investment:

Tips for outcome quizzes

Choose a compelling title:

•Which ___ are you? •What ___ do you actually belong in? •What kind of ___ are you?

Tips for outcome quizzes

Create shareworthy outcomes:

invoke awe, laughter or amusement (BuzzSumo)

make it a “feel-good, look-good” mechanism

Tips for outcome quizzes

Tips for outcome quizzes

The most “efficientive” process:

• Identify outcomes •Map differentiating factors •Be creative with your questions

Graded Quiz:Daily Overview

Tips for graded quizzes

Choose a compelling title:

• Are you a ____ expert? • Can you pass the ___ test? • The world’s hardest ___ quiz

• Are you a true ____?

• ____ or ____

• Who said it?

Make graded quizzes the hardest ever (or at least say it is)

Tips for graded quizzes

Limit the number of answers to each question

Remove any friction from the experience

Tips for graded quizzes

Show feedback:

give more information about the right answer

Now you’re entertaining and educating

Tips for graded quizzes

Make people feel good about their results

45% of shares on graded quizzes come from 100% scores

Tips for graded quizzes

Assign outcomes + CTA

“You got 90%. You’re a genius!”

Other geniuses subscribed to our newsletter….

The Toolbox

Outcome quiz ex. The world’s hardest John Stamos quiz.

Graded quiz ex. Where is this place?

Checklist quiz ex. How New Yorker are you?

This or that poll ex. Vote: Twizzlers or Red Vines

Multi-option poll ex. Vote: Who is your favorite Beatle?

Lists ex. Top 7 places to go before you die

Boombox Dashboard Create a Quiz Demo

Polls

Lists

Best practices

• 7-12 questions

• Make ‘em interesting

• Maximum 6 question options*

• Show me, don’t tell me

• Make me feel and look good

• Concentrate on the experience

• More than just the outcomes

Ask me interesting questions

Best practices• 7-12 questions

• Make ‘em interesting

• Maximum 6 question options*

• Show me, don’t tell me

• Make me feel and look good

• Concentrate on the experience

• More than just the outcomes

Images• Not “just anywhere”

• Good resources

• Customer’s social

• Pixabay (image search in tool)

• Unsplash

• Start-up Stock

• GIFs

• Giphy

• ReactionGifs

• Deadlines

• Accounts

• Trello board

• Payment

Logistics

Account

• Create in your account

• Save to Qwizards org

Trello Board

• Where you’ll:

• Find new quizzes

• Claim quizzes

• Track your progress

• $50/quiz

• Other bonuses

Payment

970.219.1042

READ MORE ABOUT WHAT WE BELIEVEIn the Boombox Manifesto

Questions? Lets talk.

Coy Whittier · Boombox Studio

coy@boombox.com

Questions?