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Clients who are scheduled to come in who’ve not purchased product
5 Emails You Should Send Your Clients Today! …and other email marke>ng >ps
Presented by Kristen McKiernan
Clients who are scheduled to come in who’ve not purchased product
Why Email!
!" "68% of US internet users say email is the preferred!" " " " method of communicating with businesses !
!" "66% of consumers have made a purchase online as a "" " " result of an e-mail marketing message!
!" "Email marketing delivers the highest ROI (about $44 per "" "dollar spent, on avg.) of any digital marketing tactic. !
Sources: eMarketer , B2C !
Clients who are scheduled to come in who’ve not purchased product
!" "Why Segment!
!" "(Emarketer) predicts that 2015 will be the year for !" "“smart use of data”!
!" "Companies are looking to improve…!" " "64% their personalization!" " "64% marketing automation!" " "62% segmentation!
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We’ve got so much extra >me now that those 5 emails are
set-‐up!
Clients who are scheduled to come in who’ve not purchased product
!
Thank You!
Clients who are scheduled to come in who’ve not purchased product
Who: All Clients When: Post visit
Why: Show gra>tude to loyal customers Collect feedback How OLen: ALer each visit
Clients who are scheduled to come in who’ve not purchased product
Who: Client’s who’ve said they’d refer
When: Two weeks post visit
Why: Extend referrals beyond WOM Enable clients to take ac>on How OLen: 4 >mes per year
Clients who are scheduled to come in who’ve not purchased product
Who: Clients who’ve not experienced services
When: 2 weeks post visit
Why: Expose clients to new services Promote less popular services How OLen: 3 >mes per year for same service
Clients who are scheduled to come in who’ve not purchased product
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Promote Retail!
Clients who are scheduled to come in who’ve not purchased product
Who: Customers who’ve not purchased retail
When: Prior to scheduled visit
Why: Promote retail sales Increase client spend How OLen: Ongoing
Clients who are scheduled to come in who’ve not purchased product
Who: Clients who’ve not visited in 4 months
When: 4 months post last visit
Why: Stay in front of clients Offer an incen>ve to return How OLen: Ongoing
Clients who are scheduled to come in who’ve not purchased product
!
A few extra tips…!
Clients who are scheduled to come in who’ve not purchased product
!" " " !" " "Go Mobile!
"72% of US online adults send or !" " " " receive emails via smartphone !
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Clients who are scheduled to come in who’ve not purchased product
!
" "Collect emails from every customer!" "!" "78% - percentage of emails the average salon !" " " " doesn’t have on file !
Clients who are scheduled to come in who’ve not purchased product
!!" "Record Demographic Info!
!" "Birthday emails are one of the top three !" "most effective emails (Pardot)!
!" "!
Clients who are scheduled to come in who’ve not purchased product
!!" "Don’t forget about the subject line!
!" "64% of consumers open an email !" " " " just because of the subject line!" "!
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Take-home Tools!
Clients who are scheduled to come in who’ve not purchased product
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Thank You & Questions!
Contact Us!www.demandforce.com/millennium!
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