@APPBOYDAVE

EMAILS YOU CAN SEND TO YOUR USERS RIGHT NOW!

9

USING EMAIL AS PART OF YOUR APP ENGAGEMENT STRATEGY IS

ESSENTIAL.

Here are some ideas for you…

Onboard with a warm welcome

@APPBOYDAVE

OYSTER

Promote app sharing with a contest

@APPBOYDAVE

BLINKIST

Get people started with a giveaway

@APPBOYDAVE

TABLELIST

Highlight a feature in the app

@APPBOYDAVE

ZIFTIT

Introduce a brand new feature

@APPBOYDAVE

HOTEL TONIGHT

Re-engage with a gentle and personal nudge

@APPBOYDAVE

CUPS

Be silly / kitschy to re-engage

@APPBOYDAVE

MEOW

(Caution: Know your user culture first)

Offer a discount

@APPBOYDAVE

(Hint: People like to save money)

LUMOSITY

Announce an app update

@APPBOYDAVE

EVEREST

FINAL THOUGHTS

Make your email templates MOBILE-FRIENDLY for smartphone + tablet; most people read email on their mobile device these days

If possible, establish an EXPECTED CADENCE (i.e., weekly/monthly newsletter) with your emails

DEEP LINK to content in the app from the email whenever possible

@APPBOYDAVE

@APPBOYDAVE

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