Präsentation Marketing Management - Lego Customers Feel Good

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MARIO NEURURER

LISA-MARIA REDL

FRANZISKA STUETZ

FACTS + FIGURES

TARGET GROUP

CRAZY FACTS

  Emotional bond since childhood Always a way to get to Lego

worldwide brand stores   online, offline,

catalogue orders toy stores

Does not substitute for a competitors product

HAPPY CUSTOMER STEREOTYPE

  Experience pleasure and positive emotion

Use feel good moments to transform customers

THE FEEL GOOD METHOD

  More Touchpoints   More Details

Sensory Experience

Legoland   Lego Movie   Simpson Co-Branding

ENRICHING

Attend experience Put customers to work Let the add mentally

  Community Forum   Lego Cup   Lego World Records

Youtube Challenge Wishlist

  Lego Ideas

SAVORY

BIG BANG THEORY

  New Product   Wooden Lego   Lego family

EXPANDING – NEW PRODUCT

  New experiences Lets build together

EXPANDING – NEW EXPERIENCES

  New Cooperations Furniture

  Lego Gums   Lego Mindstorms   Lego Kindergarden

EXPANDING - NEW COOPERATIONS

CRITICAL SUCCESS FACTORS

  Education   Generations   Long-lasting, durable   Size and format

THANK YOU