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1 © Asia Sponsorship News
THE PITFALLS OF PARTNERSHIPS or the 7 DEADLY SINS!
1. Investment without due diligence
2. No KPIs set at the outset
3. Believing logos are sufFicient/ not activating the platform
4. Activation fails to address deep-‐seated consumer needs
5. InsufFicient resourcing – Sponsorship is time-‐consuming
6. Failure to engage internal stakeholders and audiences
7. Not measuring the performance (versus the KPIs)
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