1 ©  Asia  Sponsorship  News  

THE  PITFALLS  OF  PARTNERSHIPS    or  the  7  DEADLY  SINS!  

1.  Investment  without  due  diligence  

2.  No  KPIs  set  at  the  outset  

3.  Believing  logos  are  sufFicient/  not  activating  the  platform  

4.  Activation  fails  to  address  deep-­‐seated  consumer  needs  

5.  InsufFicient  resourcing  –  Sponsorship  is  time-­‐consuming  

6.  Failure  to  engage  internal  stakeholders  and  audiences  

7.  Not  measuring  the  performance  (versus  the  KPIs)  

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