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One of the many qualities that makes Pinterest a powerful tool to use in a social media marketing plan is its power for traffic generation. This presentation was originally given during a session at New Media Expo (NMX) in Las Vegas, Nevada January, 2014.
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Welcome! You’re on track to battle your way though the
chaos of recipes, nail tutorials and cute kittens to build a
Pinterest following and drive traffic to your blog.
Training Level
About the
track
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Launched 2010
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Drives more referral traffic than Twitter, LinkedIn and Reddit COMBINED
!
Pinterest referral traffic grew 66.52% from 2012-2013
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pins:
Most are links
Most are public***
6 is the magic
number
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Boards
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategy
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Keep in mind why people go to Pinterest ! To find something to buy- gift or for themselves
! To find information- recipe or tutorial ! To find people with similar interests ! For inspiration- art or design ! For fun
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Do you have what you need?
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pimp your ride
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your account
Profile image Account description
***business.pinterest.com***
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your boards: Think CARSComplete Attractive Relevant Searchable
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your site - Images
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your site - Pin it buttons
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Secret weapon
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Building a Following
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Use what you have:Tell them why
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Use what you have:
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategically follow: Easy dinners board search results-
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategically follow: Easy dinners board search results-
Follow individual boards instead of whole accounts
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Only follow active pinners
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pinning vs Repinning
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Driving Traffic
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Bonus Weapon: branded images
6 is the magic number
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
The power of the repin
1 original pin 3 repins x 3 levels = 40 pins !40 x 7= 280 potential links
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pin to multiple boards:
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Images-
Provide multiple options in each post
!
Repurpose list posts
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Images- !
Pinnable quotes from your posts or interviews
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Group Boards: !
Strategically collaborate with others to share followers.
!
Keep your audience in Mind!
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
RichPins: !
Article Pins Recipe Pins Product Pins Movie Pins
http://business.pinterest.com/rich-pins/ WordPress Plugin- http://pinterestplugin.com
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
RichPins: !
Place Pins
http://business.pinterest.com/rich-pins/
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pinners, Start your
engines!
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