Passbook Overview

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Integrating YourCasino Offers into

iPhone’s Passbook App

© 2013 Marketing Results, Inc. All rights reserved.

INTEGRATING CASINO OFFERS INTO iPHONE’S PASSBOOK APP

© 2013 Marketing Results, Inc. All rights reserved.

Apple’s Passbook app, stores boarding passes, movie tickets and coupons in one convenient location for quick and

easy redemption.

What is Passbook?

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When a user logs into their online account on an iPhone,you can offer them the option to add their offer to Passbook.

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To redeem, players simply open the Passbook appand select the coupon – no need for an internet connection

or to log into their account.

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The Passbook coupon generates a push notification when the customer is close to

the property – either at any time while the pass is valid or only on the day of the

event.

Alerts

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Requirements:

• Online account functionality• Ability to scan 2D bar codes at the casino• Ability to track redemption at the casino so

offers can only be used once

© 2013 Marketing Results, Inc. All rights reserved.© 2013 Marketing Results, Inc. All rights reserved.

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