Oracle Modern Marketing Tour Customer Keynote

AUSTIN@PetRelocation | @RachelTruair

@PetRelocation | @RachelTruair #MMT14

Leading the PackAchieving Growth Through Authentic Connections, Conversations, and Content

Rachel Truair

Chief of Staff

@PetRelocation | @RachelTruair #MMT14

?

@PetRelocation | @RachelTruair #MMT14

2006

2008

2010

2012

$0$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000$8,000,000

Tail-wagging

growth

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

Photo from Flickr: WordRidden

@PetRelocation | @RachelTruair #MMT14

Photo from Flickr: lumachrome

@PetRelocation | @RachelTruair #MMT14

Photo from Flickr: jurvetson

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

LanguageSportsFood

Dress Music

Beliefs Myths

The Cultural Iceberg

@PetRelocation | @RachelTruair #MMT14

LoveExcitedEager

Proud Hopeful

Unsure Afraid

The Marketing Iceberg

@PetRelocation | @RachelTruair #MMT14

Create connections, not just clicks.

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

Authentic connections have value.

keywords

368

in Top 3

keywords

806

in Top 10

@PetRelocation | @RachelTruair #MMT14

Conversations, not just conversion rates.

@PetRelocation | @RachelTruair

Ask the Pet Travel Experts

#MMT14

!

800Ask the Experts

Questions

Answered

14KUnique

Keywords Used to

Find Content

?

@PetRelocation | @RachelTruair

Ask the Pet Travel Experts

#MMT14

11.4%

Ask the ExpertsVisit to Lead

3.8%AverageBlog PostVisit to Lead

@PetRelocation | @RachelTruair #MMT14

@PetRelocation | @RachelTruair #MMT14

Answers to 10 Common Pet Crate Questions

@PetRelocation | @RachelTruair #MMT14

Answers to 10 Common Pet Crate Questions

@PetRelocation | @RachelTruair #MMT14

Experiences, not just expertise.

@PetRelocation | @RachelTruair

Customer Experience Stories

#MMT14

403Customer Stories Generate

d

@PetRelocation | @RachelTruair

Customer Experience Stories

#MMT14

13.5%

Customer Stories Lead to

Customer Rate

4.0%AverageLead to

Customer Rate

@PetRelocation | @RachelTruair

Customer Experience Stories

#MMT14

10%Without Stories

Email Win Rate

25%With

Stories Email Win

Rate

@PetRelocation | @RachelTruair #MMT14

Employees Drive Evange-lists

Customer StoriesEmployee Upward Mobil-ityCustomer Sat-isfaction

@PetRelocation | @RachelTruair #MMT14

Old marketer.

New tricks.

@PetRelocation | @RachelTruair #MMT14

Connect below the surface of your marketing iceberg.

@PetRelocation | @RachelTruair #MMT14

Create authentic conversations.

BOW WOW

WOOF

@PetRelocation | @RachelTruair #MMT14

Involve employees in inspiring evangelists.

@PetRelocation | @RachelTruair #MMT14

Thank you!rachel@petrelocation.com