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Briefly introducing some marketing channels and techniques that can be used to market to developers, where traditional marketing techniques might not work as well as expected.
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Bringing Continuous Deployment to everyone.
ONLINE MARKETING FOR DEVELOPERS
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CONTINUOUS INTEGRATIONAND DEPLOYMENT AS
SOFTWARE AS A SERVICE
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THE TEAM
Ben
Tech
Clemens Alex
Tech Tech
Mo Manny
CEOFounder
UX/MarketingFounder
Flo
CTOFounder
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LET’S TALK ABOUT MARKETINGFOR DEVELOPERS
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TRADITIONAL STUFF MIGHT NOT WORK THAT WELL
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EVERYTHING YOU THINK IS ANASSUMPTION
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THE AWESOME THING ABOUT SAAS BUSINESSES ARE NUMBERS
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NUMBERS ARE PEOPLE AFTER ALL(dude... that’s deep!)
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VERIFY ASSUMPTIONS WITHEXPERIMENTS
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You should read this:http://www.forentrepreneurs.com/sales-funnel/
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PAID ONLINE MARKETING
Traditional display banners
Google Adwords
Banner placements in specific
message boards
Ads in Newsletters
Remarketing banners in the
Google Network
Remarketing banners on
Facebook via Perfect Audience
Remarketing banners (Adroll
Network)
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CONTENT MARKETING
Providing value through content is a long game
Show your expertise, not your product
Frequency * High Quality content is key
It‘s about helping and relationships, interact with your audience
Testing Tuesday series: Educational video tutorials
Educational blog posts on our Codeship Blog
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REMARKETING BANNERS
Don‘t forget your utm tags!
Set up audiences smartly
Target specific demographics
experiment with frequency cap – remind, don‘t spam!
go for conversion optimization
First conversion: sign-up
Second conversion: paying customer
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Be careful not to be too spammy
coordinate with your other automated messages
check frequently which auto-messages can be killed
structured spreadsheets help to organize messages
Be a helping hand, not a needy sales person
Give time
AUTO-EMAIL-CYCLES
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SOCIAL MEDIA
Buffer is your friend
use followerwonk smartly
don‘t just link to your content
use smart hashtags (max. 2, keep your tweets below 100 chars)
always mention original source
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PLEASE DON’T SPAM
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@codeship
@manualwise
blog.codeship.io
codeship.io
manuel@codeship.io
LET’S HAVE A CHAT
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