Importance of Content Writing & Marketing

for Plugin Developers

Marketing• Marketeers help Developers to show off their

work.

Growth• Features v/s Benefits

• Architecture v/s User Experience

• MySQL Queries v/s $

• Lines Of Code v/s Number Of Users

Accurate Analytics• Data-based Decisions

• Test & Learn

• Marketeers Love Developers

About Us Page• You won’t find a better developer than me.

Here’s why:

• Over 50 Plugins

• 10 Themes

• 300000 Lines Of Code

About Us Page

About Us Page• Only Criminals Hide!

• Your website Should Have A Personal Touch

• Don't Mask Yourself

• Show Yourself & Your Team

Example #1

Example #2

Example #3

Example #4

I know what some of you’re thinking…

Everybody Makes Mistakes

• We Made Some Mistakes

• wordpress

• Slow Loading Speed - 20 to 40 seconds

• Product Pages Looked Like Generic Pages

• Unimpressive Look & Feel

Attend WordCamps• Talk To People When You Attend

Quick Intro• Find out someone sitting near you, whom you

don’t know

• Talk to that person for 30 seconds

Content Writing

What to Write

Fear

Development Doesn’t Surprise

• Have A Content Strategy

• Decide What To Post

• Tweaking Your Readme.txt

What Kills A Blog• Posting Only Your Product’s Release Notes

• Not Linking To Old Posts

• Not Linking To Other Bloggers

• Copied Content

• Publishing Less Then Once A Month

Code Is Poetry• Writing Is Music

• Don’t Just Write Words. Write Music.

Websites Should Be Given Human Status

• Sacred to Agencies / Developers / Marketeers

• They should have basic rights:

• Right To Life

• Freedom From Torture

• Freedom Of Thought

Recap• Love Your Website

• Take Care of Brands

• Trust Your Marketeer

• Show Yourself

• Write More, Write For Impact

• Have A Content Strategy

Vishal Kothari• Founder, Technical Lead

• @tychesoftwares

• @tovishalck

• vishal@tychesoftwares.com

Plugins for Bookings, Recovering Sales, Order Delivery Date for WooCommerce