No Revenue Left Behind: The Triple Threat to Maximizing eCommerce Revenue

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Meet Your Experts

Ryan BurchDirector of Platform & Display Advertising Sales

James PolandManager, Client Services & Advertising Operations

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The Bad News:

In 2016, an estimated $4.6 trillion worth of merchandise was left behind in shopping carts.

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Which means $4.6 trillion equals…184 Snapchats

= $25 billion Projected IPO Valuation

Let’s break it down

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The Good News:

of that is potentially recoverable by savvy online

retailers.

63%

(Business Insider Intelligence)

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What do we mean by savvy?

Added incentive

s

Quality product images

Strong CTA

Streamlined checkout

process

Added urgency Product-level

retargetingBest UXData-

driven retargeti

ng

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How can you be a “savvy” online retailer?

1. Know (and avoid) the rookie mistakes

2. Use data and quality inventory to enhance relevance

3. Treat re-engagement as a strategy; not a tactical checkbox

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What are common mistakes you see in customer retargeting campaigns?

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What optimizations can brands make today for

more effective campaigns?

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How can marketers run more efficient abandonment

campaigns?

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How does inventory quality influence campaign

performance?

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Do tactics need to change when remarketing to

mobile users?

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How can the industry use data to evolve beyond the

“last product viewed” approach?

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Isolated channels

One-size fits all

Only last product viewed

Abandonment strategy is not… Abandonment strategy is…

Data-driven Re-engagement

Connected

creatives

Consistent

messaging

Audience specific channels

Put the pieces together

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Key Takeaway Tweets

Focus your #remarketing efforts on what will drive the most revenue #NoRevLeftBehind Segment smarter: Factor pre-visit and post-visit into audience segments #NoRevLeftBehind

Forget the “last product viewed” approach & evaluate entire user journey #NoRevLeftBehind #Retargeting

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Thank you!

marketingUS@veinteractive.com

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4 Ways to Make a Great Second ImpressionFeb 22nd at 1 p.m.