Commerce Strategy Session: Get Answers.

Drive Revenue.

. . . and those are just the big guys! !According to the U.S. Census Bureau there are more that 110,000 active commerce stores in the U.S. that generate meaningful revenue.

Meet Your Competition

Some Industry Stats: !

• 67 percent of online shipping carts are abandoned (comScore)!

• 75 percent of shopping cart abandoners return within a 28-day period. (Forrester)!

• The top 10 commerce sites convert 23 percent of visitors to buyers each session. (SeeWhy)!

• 66 percent of Amazon’s sales are repeat purchases - they optimize for returning visitors, but the industry average is 7 percent. (ClickZ)!

• More than 80 percent of brands send the same message to all of their customers, and not all customers are created equal (hubspot)

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Winning New Customers is Hard. . . and Then You have to Bring Them Back!

These Guys Are Nailing It!

Total basket value • Number of products • SKU’s • Descriptions Category • Price • Promotions

SHOPPING CART DATA

Pages visited • Time spent on page • Entry and exit pages Products viewed • Ad banners displayed • Images clicked

PAGE VIEW DATA

Referrer • Keyword • URL • Domain • Base URL • CategoryNew user • Returning user • Location • Time

VISITOR DATA

Google Analytics Only Gives You Half of the Information You Need.

Cancelled orders • Products returned and exchanged

POST ORDER DATA

Products purchased • Taxes, shipping costs • Other processing costs • Number of orders by product and category • Average order value • Number of orders

CUSTOMER & ORDER DATA

Transactions approved, pending and denied

TRANSACTION DATA

E-commerce Merchants Also NeedTransactions, Product, Order & Customer Data.

Goals: • Improve Audience Segmentation • Boost Repeat Purchase Rates

• Reward Loyal Customers

How often do your new customers come back? How can you keep them engaged?

Reward your best customers and keep them coming back!

Jirafe Case Study 1: A Successful Apparel Brand

Goals:

• Increase Average Order Value by Creating Product Bundles

• Remerchandise Site Based on What Products are Selling

Jirafe Case Study 2: A Home Goods Retailer

Move these products to the top of the page to increase sales!

Sell these products together to increase order values, or help customers discover new items.

Goals

• Win Back Inactive Customers

• Reduce Abandonment Rates

Jirafe Case Study 3: A Cosmetics Retailer

Target Customers Who Haven’t Purchased in a While With Offers to Win Them Back

Retarget Customers Who View, But Don’t Purchase An Item

Your Data Should Help You Easily Understand:

!•Who buys at full price?

•Who only buys on sale?

•What’s your repeat purchase rate 30, 60, and 90

days after a customer makes their first purchase?

•What customers are at risk of leaving?

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Key Take-Aways: Understand Who Your Customers Are

Grow Your Revenue By Knowing:

!•What products convert the best?

•Which products are frequently purchased together?

•Which products are the most abandoned?

•Which products are the most discounted?

•Which ones are your rock stars?

Key Take-Aways: Know What Sells

You’ve Worked Hard to Win Your Customers, Keep Them Coming Back!

!•Learn which products they abandon during a visit - and retarget them

•Segment your customer lists, all customers are not created equally

•What offers can you make to incentivize repeat purchase behavior?

•Learn what channels drive them to your site

Key Take-Aways: Keeping Customers Engaged

Visit jirafe.com to learn more or start a trial!

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Questions?