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Get the best articles and tools on mobile growth marketing: http://mobilegrowth.launchrock.co These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
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MOBILE ACQUISITION & RETENTION
How to prevent a $30B mistake?
How to launch so well that it drives people mad?
Why do you stick to your phone all day long?
How Facebook lost $30B
I think the biggest mistake we made as a company is being too much on HTML5 as opposed to native.
“
Zuckerberg
100 million users
!$300 million in revenue
2008
1.5
The recovery
2012 2014
23%
77%
Desktop Mobile
53% 47%
Desktop Mobile
q4 2012 q4 2013
Facebook revenue
The future of facebook is mobile
How to launch so well that it drives people mad?
MG Siegler (Google Ventures)
Dec 2012
The best email app you’ll ever use.“
The bandwagon effect
$100mm
If you’re not shameful, it’s too late…“
(only if you’re looking for product-market fit)
Why do you stick to your phone all day long?
102,000,000,000 app downloads
in 2013
20% of the apps downloaded are only used once (Localytics)
average retention rates:
34%
18%
13%
25%
After 3 months After 6 months
Secret
!!
75% of people with more than 5 friends come back everyday
Nir Eyal’s hook canvas
Shopkick re-focus on content
Mobile is the new game
Thank you!amontcoudiol@gmail.com
@adrienm
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