View
83
Download
0
Category
Preview:
Citation preview
How Legacy Brands are Appealing to Millennials Jason Allen, VP Multichannel
WHY are we here ?
THE WORLD AROUND US IS CHANGING.
OUR CUSTOMER BASE IS
CHANGING.
Our customer base is changing
Our customer base is changing
Who are the MILLENNIALS?
Millennials: Contextual drivers shaped them
Technological Connectivity
Millennials: Contextual drivers shaped them
Social & Economic Instability
Technological Connectivity
Millennials: Contextual drivers shaped them
Baby Boomer Parents
Technological Connectivity
Social & Economic Instability
Millennials: What do they want?
Millennials expect to live in a world that can be customized to fit their needs.
Millennials demand authenticity, and
won’t tolerate inauthenticity.
Thank You
Recommended