How Legacy Brands are Appealing to Millennials Jason Allen, VP Multichannel

WHY are we here ?

THE WORLD AROUND US IS CHANGING.

OUR CUSTOMER BASE IS

CHANGING.

Our customer base is changing

Our customer base is changing

Who are the MILLENNIALS?

Millennials: Contextual drivers shaped them

Technological Connectivity

Millennials: Contextual drivers shaped them

Social & Economic Instability

Technological Connectivity

Millennials: Contextual drivers shaped them

Baby Boomer Parents

Technological Connectivity

Social & Economic Instability

Millennials: What do they want?

Millennials expect to live in a world that can be customized to fit their needs.

Millennials demand authenticity, and

won’t tolerate inauthenticity.

Thank You