MARUTI SUZUKI COMPANY ANALYSIS

COMPANY ANALYSIS

MD. SADIQUE SULEMAN PGDM 5ROLL NO. DM16D19

Sector :- Automobile Industry

The Indian auto industry The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP)

As of FY 2014-15, around 31 per cent of small cars sold globally are manufactured in India

The Two Wheelers segment with 81 per cent market share is the leader of the Indian Automobile market owing to a growing middle class and a young population

India is also a prominent auto exporter and has strong export growth expectations for the near future

INTRODUCTION

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation.Company Started

1982

Sector

Automobiles

BSE Code

532500Chairman

R. C. Bhargava

PROFILE

Formerly known as Maruti Udyog Limited

Subsidiary of Suzuki Motor Corporation of Japan

India's largest passenger car company

50 per cent of the domestic car market

Production output: 1,429,248 units (2016)

REGISTERED OFFICE

Address : Plot No. 1, Nelson Mandela Road, Vasant Kunj

City - New Delhi, State - Delhi Pin Code - 110070 Tel. No. - 011-46781000 011-46781134 Fax No. - 011-46150275 Email: Investor@maruti.Co.In Internet Http://Www.Marutisuzuki.Com

KEY PEOPLE

Chairman : R.C Bhargava

CEO : Mr. Kenichi Ayukawa

SHARE HOLDING PATTERNChart Title

24%

56%

8%

6%

4% 3%Chart Title

foreign institutionforeign promoterfinancial institutionNbank mu-tual fund

PRODUCTS

COMPETITORS• HONDA • TOYATA• NISSAN MOTORS • VOLKSWAGEN • FORD • FIAT • HYUNDAI

SWOT ANALYSIS

STRENGTHS Strong Brand Image Diversified Product Range Well Distribution Network

WEAKNESS

Low Interior Quality Inability To Capture Market Share In SUV’S Inability to penetrate into international market

OPPURTUNITY

Developing Hybrid Cars Increase In Purchasing Power Greater Growth In Two-wheeler Market Consumers Preference For Safer Products Make In India Campaign

THREATS

Substitute Mode Of Transport Competition From Global Players Like Ford, Honda Consumers Willingness To Try New Products Competitors Spending Too Much On Advertising

EXCEL SHEET

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