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COMPANY ANALYSIS
MD. SADIQUE SULEMAN PGDM 5ROLL NO. DM16D19
Sector :- Automobile Industry
The Indian auto industry The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP)
As of FY 2014-15, around 31 per cent of small cars sold globally are manufactured in India
The Two Wheelers segment with 81 per cent market share is the leader of the Indian Automobile market owing to a growing middle class and a young population
India is also a prominent auto exporter and has strong export growth expectations for the near future
INTRODUCTION
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation.Company Started
1982
Sector
Automobiles
BSE Code
532500Chairman
R. C. Bhargava
PROFILE
Formerly known as Maruti Udyog Limited
Subsidiary of Suzuki Motor Corporation of Japan
India's largest passenger car company
50 per cent of the domestic car market
Production output: 1,429,248 units (2016)
REGISTERED OFFICE
Address : Plot No. 1, Nelson Mandela Road, Vasant Kunj
City - New Delhi, State - Delhi Pin Code - 110070 Tel. No. - 011-46781000 011-46781134 Fax No. - 011-46150275 Email: [email protected] Internet Http://Www.Marutisuzuki.Com
KEY PEOPLE
Chairman : R.C Bhargava
CEO : Mr. Kenichi Ayukawa
SHARE HOLDING PATTERNChart Title
24%
56%
8%
6%
4% 3%Chart Title
foreign institutionforeign promoterfinancial institutionNbank mu-tual fund
PRODUCTS
COMPETITORS• HONDA • TOYATA• NISSAN MOTORS • VOLKSWAGEN • FORD • FIAT • HYUNDAI
SWOT ANALYSIS
STRENGTHS Strong Brand Image Diversified Product Range Well Distribution Network
WEAKNESS
Low Interior Quality Inability To Capture Market Share In SUV’S Inability to penetrate into international market
OPPURTUNITY
Developing Hybrid Cars Increase In Purchasing Power Greater Growth In Two-wheeler Market Consumers Preference For Safer Products Make In India Campaign
THREATS
Substitute Mode Of Transport Competition From Global Players Like Ford, Honda Consumers Willingness To Try New Products Competitors Spending Too Much On Advertising
EXCEL SHEET
THANK YOU
