Marketing21: Concept Application of 3 Counties

Concept Application

By: Barrios, Era Mae S.

Philippines Korea Japan

Three (3) Asian Countries

New Year Mourning Wedding Conducting a Business

Events/Occasion

A. Choice of colors

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white White Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red

Black or white Colorful Dark colors

New YearPhilippines Korea Japan

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white

white Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red Black or white

Colorful Dark colors

A. Choice of colors

MourningPhilippines Korea Japan

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white white Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red Black or white Colorful Dark colors

A. Choice of colors

WeddingPhilippines Korea Japan

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white white Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red Black or white Colorful Dark colors

A. Choice of colors

Conducting BusinessPhilippines Korea Japan

B. Food Choices

Philippines

Lechon baboy

Sinugbang Isda

Adobong ManokSuman

B. Food Choices

Korea

Gyeran Jjin

Jajangmyeon

Kimchi

banchan

Samgyeopsal

Tteokbokki

B. Food Choices

Japan

BentoTamogoyaki

Sushi

Tempura

Ramen

C. Attitude Toward Product’s Brand

• What are the differences of the three countries?

Brand

Philippines

C. Attitude Toward Product’s Brand

• What are the differences of the three countries?

Content

Korea

C. Attitude Toward Product’s Brand

• What are the differences of the three countries?

Quality

Japan

C. Attitude Toward Product’s Brand

• Why is it essential for any company to understand consumers’ buying behavior?

• Probing (who, what, when, where, why & how)• Needs of the consumer• Satisfy the customer’s needs

C. Attitude Toward Product’s Brand

• How Business can understand its market?

• Interaction and communication to its market• Business Strategy

Thank You

-Fin-