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Concept Application By: Ba rrios, Era Mae S.

Marketing21: Concept Application of 3 Counties

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Page 1: Marketing21: Concept Application of 3 Counties

Concept Application

By: Barrios, Era Mae S.

Page 2: Marketing21: Concept Application of 3 Counties

Philippines Korea Japan

Three (3) Asian Countries

Page 3: Marketing21: Concept Application of 3 Counties

New Year Mourning Wedding Conducting a Business

Events/Occasion

Page 4: Marketing21: Concept Application of 3 Counties

A. Choice of colors

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white White Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red

Black or white Colorful Dark colors

Page 5: Marketing21: Concept Application of 3 Counties

New YearPhilippines Korea Japan

Page 6: Marketing21: Concept Application of 3 Counties

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white

white Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red Black or white

Colorful Dark colors

A. Choice of colors

Page 7: Marketing21: Concept Application of 3 Counties

MourningPhilippines Korea Japan

Page 8: Marketing21: Concept Application of 3 Counties

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white white Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red Black or white Colorful Dark colors

A. Choice of colors

Page 9: Marketing21: Concept Application of 3 Counties

WeddingPhilippines Korea Japan

Page 10: Marketing21: Concept Application of 3 Counties

Asian Country Color

New Year Mourning Wedding Conducting a business

Philippines Red (with polka dots)

Black or white white Boys: White (barong tagalog in tradition), any color (formal attire)

Girls: Light dresses ( pink, orange, yellow)

Korea Colorful Black or white or brown

Colorful Dark colors

Japan White and Red Black or white Colorful Dark colors

A. Choice of colors

Page 11: Marketing21: Concept Application of 3 Counties

Conducting BusinessPhilippines Korea Japan

Page 12: Marketing21: Concept Application of 3 Counties

B. Food Choices

Philippines

Lechon baboy

Sinugbang Isda

Adobong ManokSuman

Page 13: Marketing21: Concept Application of 3 Counties

B. Food Choices

Korea

Gyeran Jjin

Jajangmyeon

Kimchi

banchan

Samgyeopsal

Tteokbokki

Page 14: Marketing21: Concept Application of 3 Counties

B. Food Choices

Japan

BentoTamogoyaki

Sushi

Tempura

Ramen

Page 15: Marketing21: Concept Application of 3 Counties

C. Attitude Toward Product’s Brand

• What are the differences of the three countries?

Brand

Philippines

Page 16: Marketing21: Concept Application of 3 Counties

C. Attitude Toward Product’s Brand

• What are the differences of the three countries?

Content

Korea

Page 17: Marketing21: Concept Application of 3 Counties

C. Attitude Toward Product’s Brand

• What are the differences of the three countries?

Quality

Japan

Page 18: Marketing21: Concept Application of 3 Counties

C. Attitude Toward Product’s Brand

• Why is it essential for any company to understand consumers’ buying behavior?

• Probing (who, what, when, where, why & how)• Needs of the consumer• Satisfy the customer’s needs

Page 19: Marketing21: Concept Application of 3 Counties

C. Attitude Toward Product’s Brand

• How Business can understand its market?

• Interaction and communication to its market• Business Strategy

Page 20: Marketing21: Concept Application of 3 Counties

Thank You

-Fin-