Marketing strategy for marketing diploma

Offered By Department of Agribusiness Management

Faculty of agriculture and plantation management

Wayamba university of Sri Lanka

Marketing Strategy for Marketing Diploma

• Provide quality and professional diploma course and develop the career, of people who interested and seeking out knowledge in agriculture related Business and marketing sectors .

Vision Statement

• Strengths :-

• Agribusiness department has well qualified academic staff.

• University has good name among the other universities.

• Undergraduate students in wayamba university have high employment rate.

• Weaknesses :-

• Which days in weak should use to provide this course.

• Difficulties to attend in week ends.

• Budget problem.

S W O T Analysis

• Opportunities :-

• Agribusiness department already has enough facilities.

• Up rising trend on marketing studies.

• In lot of job’s asking for professional qualifications.

• Wayamba university already have more than 2000 internal students.

• Threats :-

• Other marketing related diplomas offered by private and government institutes. E.g.:- CIM UK, CIM Sri Lanka.

• Reduction of demand for diplomas.

• Low price diplomas from other institutes.

• In five years time we will achieve top rank among other marketing diploma courses.

• Offered quality agriculture related diploma course which is up rising trend in Sri Lanka and worldwide.

• Increase the profits and also provide professional qualified people to the country.

• Planning to offer more different diploma courses in future.

• E.g. :- Dip. In Agriculture Economics , Dip. In Financial Management

Goals and Objectives

Marketing Strategy for Diploma Course• To Whom :- People who wishes to hold a reputed

professional qualification or start a career to uplift their knowledge in marketing sectors in Sri Lanka and overseas.

• Young people who have A/L qualifications.

• Qualified people who already works in marketing sector.

• Undergraduate students in this University.

Target Market

Diploma in Marketing

• Course Outlines

• Business management

• Business Statistics

• Finance in business

• ICT for Business

• Managing Human Resources

• Management of business projects

• Customer Relationship Marketing Management

• Professional skills development

• Business Project

• Duration :- 6 Months (Weekends)

• Medium :- English / Sinhala .

• Venue :- Wayamba University Makandura Premises.

• Course Fee :- 30000/= (Can pay with 3 installments)

• Publicity :- Trough website (Face Book , Twitter , University Web Site)

• Offers :- 6% course fee off for the students who have 3 subjects in G.C.E. A/L.

4% course fee off for the undergraduate students.

• Direct Marketing for internal Undergraduate.

• Advertising Trough

TV Advertisement , Paper Advertisements , Articles , Awareness Programs

Produced byM.W. Charith S. De SilvaDepartment of Agribusiness Management

Faculty of Agriculture and Plantation Management

Wayamba University of Sri Lanka