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Offered By Department of Agribusiness Management
Faculty of agriculture and plantation management
Wayamba university of Sri Lanka
Marketing Strategy for Marketing Diploma
• Provide quality and professional diploma course and develop the career, of people who interested and seeking out knowledge in agriculture related Business and marketing sectors .
Vision Statement
• Strengths :-
• Agribusiness department has well qualified academic staff.
• University has good name among the other universities.
• Undergraduate students in wayamba university have high employment rate.
• Weaknesses :-
• Which days in weak should use to provide this course.
• Difficulties to attend in week ends.
• Budget problem.
S W O T Analysis
• Opportunities :-
• Agribusiness department already has enough facilities.
• Up rising trend on marketing studies.
• In lot of job’s asking for professional qualifications.
• Wayamba university already have more than 2000 internal students.
• Threats :-
• Other marketing related diplomas offered by private and government institutes. E.g.:- CIM UK, CIM Sri Lanka.
• Reduction of demand for diplomas.
• Low price diplomas from other institutes.
• In five years time we will achieve top rank among other marketing diploma courses.
• Offered quality agriculture related diploma course which is up rising trend in Sri Lanka and worldwide.
• Increase the profits and also provide professional qualified people to the country.
• Planning to offer more different diploma courses in future.
• E.g. :- Dip. In Agriculture Economics , Dip. In Financial Management
Goals and Objectives
Marketing Strategy for Diploma Course• To Whom :- People who wishes to hold a reputed
professional qualification or start a career to uplift their knowledge in marketing sectors in Sri Lanka and overseas.
• Young people who have A/L qualifications.
• Qualified people who already works in marketing sector.
• Undergraduate students in this University.
Target Market
Diploma in Marketing
• Course Outlines
• Business management
• Business Statistics
• Finance in business
• ICT for Business
• Managing Human Resources
• Management of business projects
• Customer Relationship Marketing Management
• Professional skills development
• Business Project
• Duration :- 6 Months (Weekends)
• Medium :- English / Sinhala .
• Venue :- Wayamba University Makandura Premises.
• Course Fee :- 30000/= (Can pay with 3 installments)
• Publicity :- Trough website (Face Book , Twitter , University Web Site)
• Offers :- 6% course fee off for the students who have 3 subjects in G.C.E. A/L.
4% course fee off for the undergraduate students.
• Direct Marketing for internal Undergraduate.
• Advertising Trough
TV Advertisement , Paper Advertisements , Articles , Awareness Programs
Produced byM.W. Charith S. De SilvaDepartment of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka