Marketing plan for Snapchat PRO

MARKETING PLAN FOR

SNAPCHAT PRO

VSPRO

1.There isn’t a button or option to save the images.

2. Hangs a lot at times while loading edits and videos.

3.No group chat possible.

PRO

1.There will be a button or option to save the images.

2.More efficient while loading edits and videos.

3.Group chat possible.

Snapchat Pro Marketing ?

Start analysis by

4C Framework

Start analysis by

4C Framework

Customers Competitors Company Context

TARGET CUSTOMERS

1.People demanding group chats.

2.Loyal SNAPCHAT customers.

SNAPCHAT PROCOMPETITION

1.Wickr

2.Slingshot

3.Instagram

VALUE PROPOSITION

CUSTOMER VALUE

CUSTOMER VALUE

BeforeThe purchase

CUSTOMER VALUE

AfterThe purchase

PRO

1.

Get in Touch

2.

Reach Out To Influencers

3.

Leverage the Mobile Website

4.

Feature the App in an Official Blog

5.

Feature The App in Emails

6.

Create a Demo Video

7.

Consider Alterative App Stores

8.

Give away awards

9.

SEO Matters Here

10.

Visibility on Social Media

11.

App Store Optimization

12.

Be Prepared For Press

13.

Promote the App In-Store

14.

Roll Out New Updates Constantly

Created by Shivanshi Srivastava, During a marketing internship by

NIT Rourkela Prof. Sameer Mathur,IIM Lucknow