Marketing plan for e med

“eMed

Medicine at your

doorsteps

“HEALTH IS WEALTH

Genuine and cheap medicine choices are good investments.

Online is the new cool.If you are not using your smartphone to access the internet then, my friend you

are outdated.

Then why waste time going to medical stores

Now with the eMedapp You can◉Order all sorts of cosmetics◉Order medicines and other health products

Now you don’t have to go to chemist shop evrytime when your daily dose of medicine get exhausted.

Marketing PlanExecutive Summary

Goal

Situation Analysis

Tactics

Strategy

Implementation

Executive Summary◉The Indian economy is on record growth and thus

Indian customer is expected to increase spending capacity

◉With increasing income levels, dicretionary activities like eating out increase

◉eMed plans to grab this oppurtunity

What is eMed?

With eMed app you can order medicines and other health products at any time.

It also helps you to compare the price with different vendors as well as make a prescribed plan of dosage.

Situation Analysis

Overview of Company and MarketTarget Consumers

Overview◉It aims to provide Medicines and other health

products(daily needs use) at the doorstep◉Item listing can be done through our effacious

app◉It would operate through local chemists.◉The premium version would deliver medicines

within 90 mins ◉It aims to provide all products below M.R.P.

and additional discounts

Customer Segmentation

1. Demographic Age : All age groups Gender :Both male and female Income :Middle and above Socio-Economic classification :A1,A2,B1,B2

Customer Segmentation

2. Geographic Cities : Class 1,2 cities and metro cities3. Psychographic Lifestyle : Culture, outdoor oriented, health concious Health : Not in a good state

Goals

GoalApp Launch 5,000+ users 10,000+ users

50,000+ users

2nd Fiscal YearAnd so on……1st Fisc

al Year

Target MarketValue Proposition

WhiteIs the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum.

YOU CAN ALSO SPLIT YOUR CONTENT

BlackIs the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light.

Target Markets

Consumer Needs/Wants◉Old aged people- Can order any Medicines any

time◉Gym and training centres- Can get cheap and

good quality healthcare products any time

eMed is the answer to every question for buying medicines And healthcare products

NetMeds

Competitors

Medplus

◉Platform for others to advertise

◉Online Delivery◉Premium app with 90 mins

guarantee

Points of Difference◉Helps Gyms and training centres startups scale

big◉Personalised prescription and training plans◉Cashless Payment◉Personalised Experience◉Review System

Free Features◉Online Ordering◉Cashless Payment◉Personalized Experience◉Coupons for discount on next

purchase

Premium Features◉Advertisement of any firm on our package.◉Track your payment◉Get order in 90 mins or free◉No minimum order limit for home delivery

App Available on Google Play Windows Store App Store

App Available on

Desktop TabMobile

Implementation

DisclaimerThis presentation was made by Prabhat Sharma, IIT Roorkee during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow