Marketing in digital age

1

Marketing in Digital Age

Nov 2014Institute of Technology & Science

Sandeep Koul ( Most of my work these days involves digital marketing )

2

The definition of digital marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

3

Traditional Marketing Framework

4

Technology has changed everything

5

….and is going to change future

6

Digital Marketing Framework

7

Marketers Perspective

Target Audience

Digital touch point Leads Revenue

Total digital channel pipe

Path from touch points

Lead databaseTarget Audience

Web Site Mobile

8

Must haves

• Agility • Personalization• Experience • Relevance

9

Technological need

10

Challenge

Digital marketing has innovation at the core, to innovate you organizations structure should be organic rather than hierarchical.

11

Final thought….

• Digital marketing is part of marketing, they cannot work in silos.

• Digital marketing has to be part of strategy.• Inbound marketing would become key.

12

Thank You

@sandykoul007