Manyavar advertising campaign

Name : Maya DaymaRoll No. : 02Subject : Campaign of “Manyavar”Submitted to : Sweety Mam

About company : • Formation :1999 • Type : Privately Owned • Headquarters : Kolkata• Indian Leader : Ravi Modi• Chief Visualizer : Shilpi Modi (Wife of Ravi Modi) • Parent organization - Vedant Fashions Pvt. Ltd.• Motto : Earn your Respect • Website - http://www.manyavar.com/

Brand Information :

• Brand Products : Ethnic wear , Traditional outfits like Sherwani , Kurta , Indo - western, Kurta and Jackets , Kids wear, Accessories

• Target Group : Men ( 10 yrs to 45 yrs) and recently started their brand for women named “Mohey”

Campaigns :

• Yaar ki shaadi • Rang Jama de• Jab bhi koi khushi ki baat ho :• Swatantra diwas• Diwali• Convocation • Kurta film : Shopping with wife to impress

someone else• Manyavar No Nahana No Khana

Social Media connect..

Outdoor Publicity :

Slogans :

• “Maan dene se maan milta hai”• “Pehno apni pehchan”• “Rang Jama De”• “Jab bhi koi khushi ki baat ho”• “Earn your respect” is the punchline of this

brand.

MARKETING AND OUTREACH :

• Manas• Kolkata free dress up with uber• 400+ stores including 60 flagship and 12

international stores across 168 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.

• It serves the world’s elite with finest Indian elegance.

Manas, An Initiative By Manyavar:

• Manas foundation is a non-profit, private charitable organisation to help children with heart ailments, conduct surgeries and treat congenital heart disease.

• It funds 500 heart surgeries every year.

Journey of Brand :• 2007 – 08 : Launch of an Exclusive Business

Outlet format as Manyavar opens its first outlet outside Kolkata, in Bhubaneshwar.

• 2010 - marked the inauguration of the 100th store in Santa Cruz, Mumbai.

• 2011 - was a highlight with the establishment of Manas Foundation, a non-profit, charitable organization dedicated to support heart surgeries in children.

• In the same year, it crossed borders with the opening of their first international store in Dubai, followed by Bangladesh.

• 2012 – It reached upto 200 stores. • It inaugurated in Karol Bagh, New Delhi. • Manyavar collaborates with Indian Premier Leaugue to

partner Kolkata Knight Riders. The year’s high was the launch of www.manyavar.com

• 2013 -  In more than 100 cities. • The 300th store opened in Quest Mall, Kolkata. • Association with IPL grew stronger with sponsoring

Kolkata Knight Riders, Delhi Daredevils, and Sunrisers Hyderabad.

• 2014 - 333rd store : the grandest Manyavar store in Mumbai.

• It partnered Indian Super League as Associate Sponsors.

• Film advertisements aired across India making it a national brand.

• 2015 - 400th store in Hazrathanj, Lucknow

• 2016 - The launch of Women’s Celebration Wear label - Mohey.

• Manyavar opened in New Jersey, USA

My views :

• It creates impact by presenting itself as ‘a mark of respect’, a brand with which consumers can proudly associate with.

• If you look at the origin of Menswear ads or their positioning, it has always been the formal-type.

• The brand has a connection with customers emotionally.

• Manyavar is an instant hit because :

1. It hopes to be a true Indian brand2. It has touched the Indian Male's biggest occasion - Marriage 3. It also gives the Indian Male to present himself on other Indian "festivities". 

References..• https://www.fashionunited.in/news/fashion/many

avar-cashing-in-on-ethnic-wear-031220101423• http://www.indiaretailing.com/2014/11/17/fashion

/manyavar-rooted-in-tradition-growing-in-style/• http://www.afaqs.com/news/story/43167_Manya

var-goes-outdoor• https://www.youtube.com/channel/UCLFcNhsW8

b2lfggndqNN3jA/videos?sort=p&shelf_id=2&view=0

Thank You..