Managing your digital presence as a PRODUCT (project management isn't enough)

Managing your digital presence as a product (project management isn’t enough)

Early strategy for higher impactacross the entire digital presence

Our idealized view

The normal state

Why product management• Transcend the day-to-day churn• Improve redesign• Avoid the redesign-neglect-redesign cycle

Digital presence product management

Managing the entire digital presence for quality over the long term

Multipleproduct managers for digital presence

Manage entiredigital presence as one product

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http://bit.ly/hobbs-4-types

Agile(Slightly)longer planning horizons

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Microsites and one-offs

Higher impact, but less glitz→

http://hobbs.link/bingo-buzz http://hobbs.link/microsite-checklist

Relaunch current extent

Relaunch broad extent→

http://hobbs.link/early-strategy

Relaunch with focus on launch state

Relaunch with focus on getting the bones right

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Thanks!

David HobbsEarly Digital Strategist@jdavidhobbsdavid@davidhobbsconsulting.com