Managing Content within Content Marketing

Managing Content Marketing

Rachel DiCaro Metscher

Content Marketing Today…

Content Marketing Today…

Art Source: http://www.exacttarget.com/blog/roi-of-social-publishing/

Challenge:Promotion…

Challenge:Promotion…

Visual Credit: http://www.bestwebexperts.com/

Image Credit: http://www.smashingmagazine.com/2013/06/18/adapting-to-a-responsive-design-case-study/

Challenge:Content-delivery priority of smartphones is not an “m”

(mobile) problem, but an “n” (nth degree) problem.

Challenge: Content form not always

optimal for the digital channel

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Challenge:Organizational

Challenges

Content Marketing is Much More than

the Content Creation

Content Marketing is Much More than

the Content Creation

Content Marketing is About

Communication

Content Marketing is About

Communication

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UsesDifferent

Platforms

We Need LessWe Need Less

TipsTips

Tip:Everything Starts withGoal and Strategy

Tip:Everything Starts withGoal and Strategy

Tip:Technology is

Power byPeople

Tip:Technology is

Power byPeople

Tip:Build the Bridge

Tip:Build the Bridge

Visual Credit Blog WorkDay

Visual Credit Blog WorkDay

Tip:Be Flexible

Tip:Be Flexible

THANK YOU

Rachel DiCaro MetscherSenior Director of Brand and Marketing CommunicationsEmail: rachel.metscher@icfi.com@rachelmetscher